000 03606cam a2200505 i 4500
003 OCoLC
005 20221102163350.0
008 110801s2011 enka b 001 0 eng d
010 _a 2011410213
011 _aHas 102 WorldCat Holdings
020 _a0415573092
_qhbk.
020 _a9780415573092
_qhbk.
020 _a0415573122
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020 _a9780415573122
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020 _a0203816862
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035 _a(ATU)b12193446
035 _a(OCoLC)747037156
040 _aDLC
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050 0 0 _aHB74.P8
_bC37 2011
082 0 0 _a330.019
_223
100 1 _aCartwright, Edward,
_eauthor.
_91089862
245 1 0 _aBehavioral economics /
_cEdward Cartwright.
246 3 _aBehavioural economics
264 1 _aLondon ;
_aNew York, NY :
_bRoutledge,
_c2011.
300 _aviii, 476 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aRoutledge advanced texts in economics and finance ;
_v16
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tIntroduction --
_g1.
_tAn introduction to behavioral economics --
_gPart II.
_tEconomic behavior --
_g2.
_tSimple heuristics for complex choices --
_g3.
_tChoice with risk --
_g4.
_tChoosing when to act --
_g5.
_tLearning from new information --
_g6.
_tInteracting with others --
_g7.
_tSocial preferences --
_gPart III.
_tOrigins of behavior --
_g8.
_tEvolution and culture --
_g9.
_tNeuro-economics --
_gPart IV.
_tWelfare and policy --
_g10.
_tHappiness and utility --
_g11.
_tPolicy and behavior.
520 _a"Over the last few decades behavioral economics has revolutionized economics. It has done so by putting the human back in to economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally liked to think they are. The results have been exciting, fascinating, and have fundamentally changed the way we look at economic behavior. This book will show you why.
520 8 _aAll the main results and insights of behavioral economics are introduced at an intuitive level, with important ideas like mental accounting, prospect theory, present bias, inequality aversion, and learning explained in detail. These insights are also applied in diverse settings to show you why behavioral economics is crucial to understand the world around us. The book covers auctions, stock market crashes, giving to charity, health care, saving for retirement, the gender gap, addiction, and much more.
520 8 _aThe intriguing new subject of neuroeconomics is covered in depth, as is the role that evolution and culture may have played in shaping modern economic behavior. Consideration is also given to what makes people happy, and how we can potentially nudge them to be happier. This makes for an accessible and comprehensive text that will be of great value to the students who use it."--Page 4 of cover.
588 _aMachine converted from AACR2 source record.
650 0 _aEconomics
_xPsychological aspects.
_9316969
776 1 8 _w(OCoLC)635487920
_w(OCoLC)792929840
830 0 _aRoutledge advanced texts in economics and finance ;
_v16.
_91052500
907 _a.b12193446
_b05-06-19
_c28-10-15
942 _cB
945 _a330.019 CAR
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