| 000 | 01593cam a2200373 i 4500 | ||
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| 005 | 20221102163041.0 | ||
| 008 | 110908s2011 enka b 001 0 eng d | ||
| 010 | _a 2011021975 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0273745514 _qpbk. |
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| 020 |
_a9780273745518 _qpbk. |
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| 035 | _a(OCoLC)711043047 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dUKMGB _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5438.25 _b.B377 2011 |
| 082 | 0 | 0 |
_a658.85 _223 |
| 100 | 1 |
_aBasini, Justin, _eauthor. _91089511 |
|
| 245 | 1 | 0 |
_aWhy should anyone buy from you? : _bearn customer trust to drive business success / _cJustin Basini. |
| 264 | 1 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall Pearson, _c2011. |
|
| 300 |
_axxvi, 191 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSelling _9323810 |
|
| 650 | 0 |
_aCustomer relations _9316410 |
|
| 650 | 0 |
_aTrust. _9325281 |
|
| 907 |
_a.b12185735 _b11-07-17 _c28-10-15 |
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| 942 | _cB | ||
| 945 |
_a658.85 BAS _g1 _iA494920B _j0 _lcmain _o- _p$36.46 _q- _r- _s- _t0 _u4 _v0 _w1 _x0 _y.i13181336 _z29-10-15 |
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| 998 |
_ab _ac _b06-04-16 _cm _da _feng _genk _h0 |
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| 999 |
_c1227869 _d1227869 |
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