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_aHF5415 _b.M568 2011 |
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_a658.80092 _222 |
| 100 | 1 |
_aMonroe, Kent B. _9311574 |
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| 245 | 1 | 0 |
_aLegends in marketing. _pKent B. Monroe / _cseries editor, Jagdish N. Sheth. |
| 246 | 1 | 0 | _aKent B. Monroe |
| 264 | 1 |
_aThousand Oaks : _bSage Publications Pvt. Ltd, _c2011. |
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| 300 |
_a7 volumes : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aLegends in marketing | |
| 500 | _aCompilation of articles written or co-wriiten by Kent B. Monroe. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | 0 |
_gVolume 1. _tProcessing of Price Information -- _tSet Introduction / _rJaddish N Sheth -- _tVolume Introduction / _rChezy Ofir -- _tThe Beginning: Adapting Psychophysics to Study How Price Information Is Processed -- _tThe Information Content of Prices: A preliminary model for estimating buyer responses -- _tThe Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment / _rwith M Venkatesan -- _tMeasuring Price Thresholds by Psychophysics and Latitudes of Acceptance -- _tPsychophysics of Prices: A reappraisal -- _tThe Influence of Adaptation Levels On Subjective Price Perceptions / _rwith Albert J Della Bitta -- _tIdentifying the Domain of Behavioral Pricing Research -- _tBuyers' Subjective Perceptions of Price -- _tBuyers' Subjective Perceptions of Price: An update of the evidence / _rSusan M Petroshius -- _tContextual Influences on Price Perceptions -- _tObjective and Subjective Contextual Influences on Price Perceptions -- _tContextual Influences on Subjective Price Perceptions / _rwith Albert J Della Bitta and Susan L Downey -- _tAutomatic Construction and Use of Contextual Information for Product and Price Evaluations / _rwith Rashmi Adaval -- _tThe Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions / _rwith Shih-Fen Chen and Yung-Chien Lou -- _tThe Influence of Price Differences and Brand Familiarity on Brand Preferences -- _tProcessing Price Information: Incorporating Memory and Numerical Cognition Issues -- _tRecall versus Recognition as a Measure of Price Awareness / _rwith Christine Powell and Pravat Choudhury -- _tRemembering versus Knowing: Issues in Buyers' Processing of Price Information / _rwith Angela Y Lee -- _tMemory-Based Store Price Judgments: The role of knowledge and shopping experience / _rwith Chezy Ofir, Priya Raghubir, Gili Brosh and Amir Heiman -- _tEffects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments / _rwith Tridib Mazumdar -- _tThe Effects of Buyers' Intentions to Learn Price Information on Price Encoding / _rwith Tridib Mazumdar -- _tDo Consumers Process Prices Like Numbers: Comparative judgments of numerals and prices / _rwith Lan Xia -- _tA Re-examination of Frequency-Depth Effects in Consumer Price Judgments / _rwith Ashok K Lalwani -- _tPerspective of other Scholars / _rVicki Morwitz, Eesha Sharma, Russell Winer, Gilles Laurent, Marc Vanhuele -- _tChezy Ofir interviews Kent Monroe -- _tProcessing Price Information: Some Key Questions -- |
| 505 | 8 | 0 |
_gVolume 2. _tComparative Price Advertising -- _gVolume Introduction. _tby Albert J Della Bitta(Albert J Della Britta) -- _tExtending the Reference Price Concept -- _tThe Influence of Comparative Price Advertisements on Patronage Behavior / _rwith Albert J Della Bitta -- _tA Multivariate Analysis of the Perception of Value from Retail Price Advertisements / _rwith Albert J Della Bitta -- _tConsumer Perceptions of Comparative Price Advertisements / _rwith Albert J Della Bitta and John M McGinnis -- _tEffects of Shopping Information on Consumers' Responses to Comparative Price Claims / _rwith Edward A. Blair and Judy Harris -- _tExamining the Effects of Contextual Information -- _tThe Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price Advertisements / _rwith Soeun Hyun -- _tContext Setting and Comparative Price Advertising Effects on the Acceptable Price Range / _rwith Robert I Roundtree -- _tExtensions to Online Marketing -- _tThe Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment / _rwith Rajneesh Suri, Julie Lee and Rajesh Manchanda -- _tPrice Communications in Online and Print Coupons: An Empirical Analysis / _rwith Rajneesh Suri and Srinivasan Swaminathan -- _tPerspectives of Other Scholars / _rEdward A Blair, Larry D Compeau, Ram Krishnan -- _tAlbert J Della Bitta Interviews Kent Monroe -- _tComparative Price Advertising: Some key questions -- |
| 505 | 8 | 0 |
_gVolume 3. _tThe Price-Quality-Value Relationship -- _tVolume Introduction / _rDhruv Grewal and Anne Roggeveen -- _tPrice (and Other Cues)-Quality-Value -- _tThe Effect of Price on Subjective Product Evaluations / _rwith R Krishnan -- _tThe Influence of Price on Product Perceptions and Product Choice -- _tThe Effect of Brand and Price Information on Subjective Product Evaluations / _rwith William B Dodds -- _tThe Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An integrative review / _rwith Akshay R Rao -- _tA Research Program for Establishing the Validity of the Price-Quality Relationship / _rwith William B Dodds -- _tThe Effects of Price, Brand and Store Information on Buyers' Product Evaluations / _rwith William B Dodds and Dhruv Grewal -- _tThe Role of Country of Origin Information on Buyers' Product Evaluations: An in-depth interview approach / _rwith Wai kwan Li -- _tThe Effects of Country of Origin, Brand and Price Information: A cognitive-affective model of buying intentions / _rwith Wai kwan Li and Darius K-S Chen -- _tPrice and Customers' Perceptions of Value -- _tDecomposing Perceived Value -- _tDecomposing Perceived Product Value -- _tThe Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions / _rwith Dhruv Grewal and R Krishnan -- _tFraming Effects on Buyers' Subjective Product Evaluations / _rwith Joseph Chapman -- _tModerating Variables -- _tThe Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations / _rwith Akshay R Rao -- _tThe Effects of Time Constraints on Consumers' Judgments of Prices and Products / _rwith Rajneesh Suri -- _tThe Effects of Perceived Scarcity on Consumers' Processing of Price Information / _rwith Rajneesh Suri and Chiranjeev Kohli -- _tThe Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality / _rwith Larry D Compeau, Dhruv Grewal -- _tPerspectives of Other Scholars / _rAkshay R Rao, Valarie Zeithaml, Joel Urbany -- _tDhruv Grewal and Anne Roggeveen Interview Kent Monroe -- _tPrice-Quality-Value: Some Key Questions -- |
| 505 | 8 | 0 |
_gVolume 4. _tPrice Fairness -- _tVolume Introduction / _rLan Xia -- _tConceptual Foundations of Price Fairness Research -- _tThe Price is Unfair! A Conceptual Framework of Price Fairness Perceptions / _rwith Lan Xia and Jennifer L. Cox -- _tPerceived Price Fairness: A New Look at an Old Construct / _rwith Marielza Martins -- _tThe Price Is Unfair! Reforming Pricing Management / _rwith Lan Xia -- _tExtending Price Fairness Research -- _tThe Many Routes to Price Unfairness Perceptions / _rwith Lan Xia -- _tConsumers' Perceptions of the Fairness of Price-Matching Refund Policies / _rMonika Kukar-Kinney and Lan Xia -- _tEffects of Consumers' Efforts on Price and Promotion Fairness Perceptions / _rwith Lan Xia and Monika Kukar-Kinney -- _tThe Influence of Price Fairness on Customer Satisfaction: An empirical test in the context of automobile purchases / _rwith Andreas Herrmann, Lan Xia and Frank Huber -- _tPerceived Price Fairness and Perceived Transaction Value / _rwith Lan Xia -- _tPrice Fairness and Marketing on the Internet -- _tPrice Partitioning On the Internet / _rwith Lan Xia -- _tPromotion Framing Effects on Consumers' Perceptions of Customized Pricing / _rwith Fei Lee Weisstein -- _tDynamic Pricing on the Internet: A Price Framing Approach / _rwith Fei Lee -- _tPerspectives of Other Scholars / _rSarah Maxwell, Lisa E. Bolton, Margaret Campbell -- _tLan Xia Interviews Kent Monroe -- _tPrice Fairness: Some questions and answers -- |
| 505 | 8 | 0 |
_gVolume 5. _tResearch in Consumer Behavior -- _gVolume Introduction. _tby Monika Kukar-Kinney and Nancy M Ridgway(Monika Kukar-Kinney and Nancy M Ridgway) -- _tConsumer Buying Behavior -- _tAn Expanded Conceptualization and a New Measure of Compulsive Buying / _rwith Nancy M Ridgway and Monika Kukar-Kinney -- _tIdentifying Consumers' Compulsive Buying Tendencies: Lessons Learned for Measuring Consumer-related Phenomena / _rwith Nancy M Ridgway and Monika Kukar-Kinney -- _tThe Relationship between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet / _rwith Nancy M Ridgway and Monika Kukar-Kinney -- _tDoes Excessive Buying For Self Relate To Spending On Pets? / _rwith Nancy M Ridgway, Monika Kukar-Kinney and Emily Chamberlin -- _tThe Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions / _rwith Lan Xia -- _tA Path-Analytic Exploration of Retail Patronage Influences / _rwith Joseph P Guiltinan -- _tIdentifying and Analyzing Consumer Shopping Strategies / _rwith Joseph P Guiltinan -- _tInformation Acquisition -- _tThe Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability / _rwith Rashmi Adaval -- _tConsumer Information Acquisition: A Review and Extension / _rwith Lan Xia _tThe Effect of Unintended Information Acquisition (with Lan Xia -- _tBeyond Information Search: Browsing as Consumer Information Acquisition / _rwith Lan Xia -- _tRe-thinking Information Objectivity and Its Effectiveness in Print Communications / _rwith Chung-kue Hsu -- _tOther Topics in Consumer Behavior -- _tThe Impact of the Internet and Consumer Motivation on Evaluation of Prices / _rwith Rajneesh Suri and Mary Long -- _tThe Effects of the Need for Cognition and Trait Anxiety on Price Acceptability / _rwith Rajneesh Suri -- _tThe Framing of Consumer Choices -- _tRisk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research / _rwith Janet Oglethorpe -- _tDeterminants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities / _rwith Janet Oglethorpe -- _tACR Fellows Address: ACR and Me -- _tEditorial -- _tPerspectives of Other Scholars / _rMadhu Viswanathan, Elizabeth Hirschman, Sharon E. Beatty -- _tMonika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe -- _tConsumer Behavior Research: Some Key Questions -- |
| 505 | 8 | 0 |
_gVolume 6. _tModels, Theory and Methods -- _tVolume Introduction / _rTridib Mazumdar -- _tPricing Models -- _tPricing Decision Models: Recent Developments and Research Opportunities / _rwith Tridib Mazumdar -- _tModels for Pricing Decisions / _rwith Albert J Della Bitta -- _tCauses and Consequences of Price Premiums / _rwith Akshay R Rao -- _tPricing the Product Line during Scarcity / _rwith Andris A Zoltners -- _tA Multi-Period Integer Programming Approach to the Product Mix Problem / _rwith Shyam Sunder, W Arthur Wells and Andris A Zoltners -- _tTheoretical Developments in Marketing and Pricing -- _tA Theoretical Approach for Determining Product Line Prices / _rwith Susan M Petroshius -- _tTheoretical and Methodological Developments in Pricing -- _tMarketing Thought Task Force, Kent B Monroe, Chair -- _tDeveloping, Disseminating and Utilizing Marketing Knowledge -- _tResearch Methods -- _tResearch Methods for Pricing Decisions -- _tA Procedure for Integrating Outcomes Across Studies / _rwith R Krishnan -- _tEffectiveness of Multiple Request Strategies: A Synthesis of Research Results / _rwith Edward F Fern and Ramon Avila -- _tEffect Size Estimates: Issues and Problems in Interpretation / _rwith Edward F Fern -- _tOn Replications in Consumer Research -- _tPerspectives of Other Scholars / _rRussell Winer, Dipankar Chakravarti, S.P. Raj -- _tTridib Mazumdar Interviews Kent Monroe -- _tModels, Theory and Methods: Some Key Questions -- |
| 505 | 8 | 0 |
_gVolume 7. _tPricing Management and Practice -- _tVolume Introduction / _rManjit Yadav -- _tPricing and Marketing Management -- _tPricing and Sales Promotion -- _tManaging the Pricing Function / _rwith John T Mentzer -- _tPricing Practices that Endanger Profits / _rwith Jennifer L Cox -- _tSome Common Myths Concerning Industrial Pricing -- _tExtending the Concepts of Strategic Pricing -- _tGuidelines for Better Pricing Decisions -- _tIntegrating Marketing and Finance -- _tUsing Leverage for Developing Pricing Strategies -- _tMarketing Profitability Analysis -- _tPricing Decisions -- _tNew Product Pricing -- _tProduct-Line Pricing -- _tEffect of Product Line Pricing Characteristics on Product Evaluations / _rwith Susan M Petroshius -- _tAn Experimental Inquiry into the Effect of Price on Brand Preference / _rwith David M Gardner _tPricing to and through the Channel -- _tPricing in Separable Channels: The case of parallel imports (with B Rachel Yang and Reza H Ahmadi -- _tPrice Bundling -- _tHow Buyers Perceive Savings in a Bundle Price: An examination of a Bundle's transaction value / _rwith Manjit S Yadav -- _tConsumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles / _rwith Rajneesh Suri -- _tEffect of Consumers' Purchase Plans on the Evaluation of Bundle Offers / _rwith Rajneesh Suri -- _tPricing On the Internet -- _tThe Pricing of On-Line Services -- _tPricing on the Internet -- _tPricing and Public Policy -- _tSome Lessons Learned from F.T.C. versus Staples -- _tWhat Are the Benefits of Unit Pricing? / _rwith Peter LaPlaca -- _tPerspectives of Other Scholars / _rJoseph P Guiltinan, Ruth N Bolton, Thomas T Nagle -- _tManjit Yadav Interviews Kent Monroe -- _tPricing Management and Practice: Some key questions. |
| 520 |
_a"The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioral Pricing and Consumer Shopping Behavior"-- _cProvided by publisher. |
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