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008 | 110908s2010 ohua b 001 0 eng d | ||
010 | _a 2008940385 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0324788444 _qhardcover |
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020 |
_a9780324788440 _qhardcover |
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020 | _a0324593767 | ||
020 | _a9780324593761 | ||
035 | _a(ATU)b12185103 | ||
035 | _a(OCoLC)318882572 | ||
040 |
_aDLC _beng _erda _cDLC _dAU@ _dBTCTA _dYDXCP _dATU |
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050 | 0 | 0 |
_aHF5415.2 _b.Z54 2010 |
082 | 0 | 0 |
_a658.83 _222 |
100 | 1 |
_aZikmund, William G., _eauthor. _91037786 |
|
245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
250 | _aTenth edition. | ||
264 | 1 |
_aMason, Ohio : _bCengage Learning, _c[2010] |
|
264 | 4 | _c©2010 | |
300 |
_axxii, 714 pages : _billustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring). | ||
504 | _aIncludes bibliographical references and index. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing research _9338698 |
|
700 | 1 |
_aBabin, Barry J., _eauthor. _91089484 |
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907 |
_a.b12185103 _b11-07-17 _c28-10-15 |
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