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008 110908s2010 ohua b 001 0 eng d
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011 _aBIB MATCHES WORLDCAT
020 _a0324788444
_qhardcover
020 _a9780324788440
_qhardcover
020 _a0324593767
020 _a9780324593761
035 _a(ATU)b12185103
035 _a(OCoLC)318882572
040 _aDLC
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050 0 0 _aHF5415.2
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082 0 0 _a658.83
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100 1 _aZikmund, William G.,
_eauthor.
_91037786
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund, Barry J. Babin.
250 _aTenth edition.
264 1 _aMason, Ohio :
_bCengage Learning,
_c[2010]
264 4 _c©2010
300 _axxii, 714 pages :
_billustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
504 _aIncludes bibliographical references and index.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research
_9338698
700 1 _aBabin, Barry J.,
_eauthor.
_91089484
907 _a.b12185103
_b11-07-17
_c28-10-15
942 _cB
945 _a658.83 ZIK
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