000			02627cam a22003854i 4500
005			20221102162957.0
008			110905s2012 maua b 001 0 eng d
010			_a 2011019806
011			_aBIB MATCHES WORLDCAT
020			_a0132544482 _qhardcover (alk. paper)
020			_a9780132544481 _qhardcover (alk. paper)
035			_a(ATU)b12181900
035			_a(OCoLC)723529972
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dIG# _dCDX _dATU
042			_apcc
050	0	0	_aHF5415.2 _b.M288 2012
082	0	0	_a658.83 _223
100	1		_aMalhotra, Naresh K., _eauthor. _91034657
245	1	0	_aBasic marketing research : _bintegration of social media / _cNaresh K. Malhotra.
250			_aFourth edition.
264		1	_aBoston : _bPearson, _c[2012]
264		4	_c©2012
300			_axxxii, 640 pages : _bcolour illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing research _9338698
907			_a.b12181900 _b22-08-17 _c28-10-15
942			_cB
945			_a658.83 MAL _g1 _iA508690B _j0 _lcmain _o- _p$192.85 _q- _r- _s- _t0 _u6 _v6 _w1 _x0 _y.i1318443x _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gmau _h0
999			_c1227730 _d1227730