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| 008 | 110714s2012 mauab 001 0 eng d | ||
| 010 | _a 2010051148 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a013217684X | ||
| 020 | _a9780132176842 | ||
| 035 | _a(ATU)b12132391 | ||
| 035 | _a(OCoLC)694679189 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dCDX _dBWX _dATU |
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_aHF5415.35 _b.S65 2012 |
| 082 | 0 | 0 |
_a658.8002373 _222 |
| 100 | 1 |
_aSolomon, Michael R., _eauthor. _9233946 |
|
| 245 | 1 | 0 |
_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aBoston : _bPrentice Hall, _c[2012] |
|
| 264 | 4 | _c©2012 | |
| 300 |
_axxiv, 570 pages : _bcolour illustrations, colour map ; _c28 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aWelcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks. | |
| 588 | _aMachine converted from AACR2 source record. | ||
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_aMarketing _zNew Zealand _9583231 |
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| 650 | 0 |
_aMarketing _xVocational guidance _9708451 |
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| 700 | 1 |
_aMarshall, Greg W., _eauthor. _91070689 |
|
| 700 | 1 |
_aStuart, Elnora W., _eauthor. _91070690 |
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