000 | 04085cam a2200409 i 4500 | ||
---|---|---|---|
005 | 20211104114115.0 | ||
008 | 900731s1991 nyu b 001 0 eng d | ||
010 | _a 90007874 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0195051270 _qalk. paper |
||
020 |
_a9780195051278 _qalk. paper |
||
035 | _a(ATU)b1212686x | ||
035 | _a(DLC) 90007874 | ||
035 | _a(OCoLC)22734861 | ||
040 |
_aDLC _beng _erda _dATU |
||
050 | 0 | 0 |
_aPN4832 _b.T43 1991 |
082 | 0 | 0 |
_a051.09 _220 |
100 | 1 |
_aTebbel, John William, _d1912-2004 _eauthor. _9454366 |
|
245 | 1 | 4 |
_aThe magazine in America, 1741-1990 / _cJohn Tebbel, Mary Ellen Zuckerman. |
246 | 3 | _aMagazine in America, seventeen forty one-nineteen ninety | |
246 | 3 | _aMagazine in America, 1741 to 1990 | |
264 | 1 |
_aNew York : _bOxford University Press, _c1991. |
|
300 |
_aviii, 433 pages ; _c25 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 383-397) and index. | ||
520 | _a"Already popular in England, the magazine did not appear in America until 1741, the last of the print media to be established in the New World. Pioneered by Benjamin Franklin, Thomas Paine, and Noah Webster, these first periodicals were written for an elite, and often slavishly followed thepatterns established by their British predecessors. Today, American magazine publishing is the most innovative in the world and, far from elitist, reaches a mass market of millions. In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers, providing the first comprehensive one-volume history of the medium. This carefully researched and sweeping work ranges from tales of the earliest magazines, TheGeneral Magazine of Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated, and includes a history of the business press. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19thcentury--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America'smagazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review) to the offbeat (like Semiotext, which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' HomeJournal was the first to become in 1903) to the marginal (like The Masses, whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses. No pay."). Along the way we find dozens of surprising details, even about the most familiarmagazines; how many readers know, for example, that in the early part of this century, the publishers of Cosmopolitan wanted to establish a "Cosmopolitan University," and that they also tried to purchase Cuban independence from the Spanish for $100 million? The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the medium and its history."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAmerican periodicals _xHistory _9653340 |
|
700 | 1 |
_aZuckerman, Mary Ellen, _eauthor. _9274358 |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0725/90007874-b.html |
907 |
_a.b1212686x _b10-06-19 _c28-10-15 |
||
998 |
_a(3)b _a(3)c _b06-04-16 _cm _da _feng _gnyu _h4 |
||
945 |
_a051.09 TEB _g1 _iA492589B _j0 _lcmain _o- _p$93.24 _q- _r- _s- _t0 _u1 _v0 _w0 _x0 _y.i1314649x _z29-10-15 |
||
942 | _cB | ||
999 |
_c1225718 _d1225718 |