000			03442cam a2200469 i 4500
005			20221109191411.0
008			110628s2010 nyua b 001 0 eng d
010			_a 2010016329
011			_aBIB MATCHES WORLDCAT
020			_a1433104938 _qpbk. (alk. paper)
020			_a9781433104930 _qpbk. (alk. paper)
020			_a1433104946 _qcasebound (alk. paper)
020			_a9781433104947 _qcasebound (alk. paper)
035			_a(ATU)b12123195
035			_a(OCoLC)608491918
040			_aDLC _beng _erda _cDLC _dYDXCP _dC#P _dBWX _dCDX _dHEBIS _dOHX _dGWDNB _dNSB _dATU
043			_an-us---
050	0	0	_aPN4877 _b.S86 2010
082	0	0	_a051.08209034 _222
100	1		_aSumner, David E., _d1946- _eauthor. _9454344
245	1	4	_aThe magazine century : _bAmerican magazines since 1900 / _cDavid E. Sumner.
246	3	0	_aAmerican magazines since 1900
264		1	_aNew York : _bPeter Lang, _c[2010]
264		4	_c©2010
300			_aviii, 242 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aMediating American history, _x0085-2473 ; _vv. 9
504			_aIncludes bibliographical references and index.
505	0		_aThe magazine century -- The 1890s: the emergence of modern magazines -- 1900-1920: pioneers create a prosperous century -- The 1920s: good times, great magazines -- The 1930s: more readers, but fewer advertisers -- The 1940s: paper shortages, censorship, and more magazines -- The 1950s: television spurs leisure activities, magazine growth -- The 1960s: social change for magazines and America -- The 1970s: magazines and "the me decade" -- The 1980s: computers and celebrities dominate the decade -- The 1990s: new media, new magazines, new controversies, new problems -- Post-2000: a look back, a look forward.
520			_aThe twentieth century was the magazine century in many ways. Between 1900 and 2000, the number of magazines grew from about 3,000 to 17,815 , a 593 percent increase, which exceeded population growth by 95 percent. The typical American read less than half a magazine per month in 1920, but by 2000 that figure had tripled. This book examines how and why magazines grew so rapidly. Structured chronologically by decade, it tells the stories of innovative publishers, editors, and magazines, and how and why they succeeded. Illuminating how the move from general interest to niche audiences originated early in the century, not after the rise of television, the book also shows how the growth of advertising enabled the cost of magazines to steadily decline. However, declining costs and expanding audiences brought a steady erosion in the intellectual content of magazines, illustrated by the rise in sex and celebrity titles during the 1970s and later. The book concludes with an assessment of the decade since 2000, and offers an optimistic outlook for the future of magazines.
588			_aMachine converted from AACR2 source record.
650		0	_aAmerican periodicals _xHistory _y20th century.
650		0	_aPeriodicals _xPublishing. _9322094
650		0	_aPeriodicals _9353518
830		0	_aMediating American history ; _vv. 9. _91066091
907			_a.b12123195 _b11-07-17 _c28-10-15
942			_cB
945			_a051.08209034 SUM _g1 _iA501801B _j0 _lcmain _o- _p$177.43 _q- _r- _s- _t0 _u6 _v0 _w0 _x2 _y.i1314800x _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h4
999			_c1225627 _d1225627