000			02030cam a2200409 i 4500
005			20221102161842.0
008			110628s2011 enka b 001 0 eng d
010			_a 2010942419
011			_aBIB MATCHES WORLDCAT
020			_a019956521X _qpbk.
020			_a9780199565214 _qpbk.
035			_a(OCoLC)656454744
040			_aBTCTA _beng _erda _cBTCTA _dDLC _dYDXCP _dCDX _dBWX _dCFI _dMOU _dCUD _dATU
042			_alccopycat
050	0	0	_aHF5415.15 _b.E43 2011
082	0	4	_a658.827 _222
100	1		_aElliott, Richard H. _9275397
245	1	0	_aStrategic brand management / _cRichard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
250			_aSecond edition.
264		1	_aOxford ; _aNew York : _bOxford University Press, _c[2011]
264		4	_c©2011
300			_axv, 303 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 283-284) and index.
505	0		_aThe sociocultural meaning of brands. Understanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity and brand building. Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Managing brands. Brand strategies 1 : symbolic brands -- Brand strategies 2 : low-involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation.
588			_aMachine converted from AACR2 source record.
650		0	_aProduct management _9322791
650		0	_aStrategic planning. _9345424
700	1		_aPercy, Larry, _eauthor. _91060825
700	1		_aPervan, Simon, _eauthor. _91088334
907			_a.b12122968 _b11-07-17 _c28-10-15
942			_cB
945			_a658.827 ELL _g1 _iA501769B _j0 _lcmain _o- _p$81.09 _q- _r- _s- _t0 _u8 _v0 _w0 _x0 _y.i13145435 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1225604 _d1225604