| 000 | 02384cam a2200421 i 4500 | ||
|---|---|---|---|
| 005 | 20221102161630.0 | ||
| 008 | 110621s2011 nyu b 001 0 eng d | ||
| 010 | _a 2010048454 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a0230110266 | ||
| 020 | _a9780230110267 | ||
| 035 | _a(OCoLC)679929246 | ||
| 040 |
_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBKL _dCDX _dBWX _dVP@ _dUPZ _dATU |
||
| 050 | 0 | 0 |
_aHD60 _b.M327 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aMainwaring, Simon, _eauthor. _91088122 |
|
| 245 | 1 | 0 |
_aWe first : _bhow brands and consumers use social media to build a better world / _cSimon Mainwaring. |
| 246 | 3 | _aWe 1st | |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2011. |
|
| 300 |
_avi, 250 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTransforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. | |
| 520 | _aA social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSocial responsibility of business. _9327522 |
|
| 650 | 0 |
_aCapitalism. _9314995 |
|
| 650 | 0 |
_aSocial media _xEconomic aspects _9798556 |
|
| 650 | 0 |
_aBranding (Marketing) _9332183 |
|
| 650 | 0 |
_aInternet marketing _9328425 |
|
| 907 |
_a.b12115654 _b11-07-17 _c28-10-15 |
||
| 942 | _cB | ||
| 945 |
_a658.8 MAI _g1 _iA501351B _j0 _lcmain _o- _p$38.31 _q- _r- _s- _t0 _u5 _v0 _w0 _x1 _y.i13139514 _z29-10-15 |
||
| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0 |
||
| 999 |
_c1225267 _d1225267 |
||