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005 | 20221109193529.0 | ||
008 | 110612s2012 nyuab b 001 0 eng d | ||
010 | _a 2010048858 | ||
011 | _aBIB MATCHES WORLDCAT | ||
011 | _aLOCATION | ||
020 |
_a0073530026 _qalk. paper |
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020 |
_a9780073530024 _qalk. paper |
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035 | _a(ATU)b12108546 | ||
035 | _a(OCoLC)682921031 | ||
040 |
_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dATU |
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050 | 0 | 0 |
_aHF5429 _b.L4828 2012 |
082 | 0 | 0 |
_a658.87 _222 |
100 | 1 |
_aLevy, Michael, _d1950- _eauthor. _9440629 |
|
245 | 1 | 0 |
_aRetailing management / _cMichael Levy, Barton A. Weitz. |
250 | _aEighth edition. | ||
264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2012] |
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264 | 4 | _c©2012 | |
300 |
_axxvii, 675 pages : _billustrations (some colour), colour maps ; _c29 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aPrevious ed.: 2009. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 2 | 0 |
_gChapter 1. _tIntroduction to the world of retailing -- _gChapter 2. _tTypes of retailers -- _gChapter 3. _tMultichannel retailing -- _gChapter 4. _tCustomer buying behavior -- _gChapter 5. _tRetail market strategy -- _gChapter 6. _tFinancial strategy -- _gChapter 7. _tRetail locations -- _gChapter 8. _tRetail site location -- _gChapter 9. _tHuman resource management -- _gChapter 10. _tInformation systems and supply chain-management -- _gChapter 11. _tCustomer relationship management -- _gChapter 12. _tManaging the merchandise planning process -- _gChapter 13. _tBuying merchandise -- _gChapter 14. _tRetail pricing -- _gChapter 15. _tRetail communication mix -- _gChapter 16. _tManaging the store -- _gChapter 17. _tStore layout, design and visual merchandising -- _gChapter 18. _tCustomer service -- _gAppendix A. _tStarting your own retail business -- _gAppendix B. _tStarting franchise business. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aRetail trade _xManagement _9705530 |
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700 | 1 |
_aWeitz, Barton A. _eauthor. _91037120 |
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907 |
_a.b12108546 _b07-12-20 _c28-10-15 |
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