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008 110612s2012 nyuab b 001 0 eng d
010 _a 2010048858
011 _aBIB MATCHES WORLDCAT
011 _aLOCATION
020 _a0073530026
_qalk. paper
020 _a9780073530024
_qalk. paper
035 _a(ATU)b12108546
035 _a(OCoLC)682921031
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dYDXCP
_dATU
050 0 0 _aHF5429
_b.L4828 2012
082 0 0 _a658.87
_222
100 1 _aLevy, Michael,
_d1950-
_eauthor.
_9440629
245 1 0 _aRetailing management /
_cMichael Levy, Barton A. Weitz.
250 _aEighth edition.
264 1 _aNew York :
_bMcGraw-Hill/Irwin,
_c[2012]
264 4 _c©2012
300 _axxvii, 675 pages :
_billustrations (some colour), colour maps ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious ed.: 2009.
504 _aIncludes bibliographical references and index.
505 2 0 _gChapter 1.
_tIntroduction to the world of retailing --
_gChapter 2.
_tTypes of retailers --
_gChapter 3.
_tMultichannel retailing --
_gChapter 4.
_tCustomer buying behavior --
_gChapter 5.
_tRetail market strategy --
_gChapter 6.
_tFinancial strategy --
_gChapter 7.
_tRetail locations --
_gChapter 8.
_tRetail site location --
_gChapter 9.
_tHuman resource management --
_gChapter 10.
_tInformation systems and supply chain-management --
_gChapter 11.
_tCustomer relationship management --
_gChapter 12.
_tManaging the merchandise planning process --
_gChapter 13.
_tBuying merchandise --
_gChapter 14.
_tRetail pricing --
_gChapter 15.
_tRetail communication mix --
_gChapter 16.
_tManaging the store --
_gChapter 17.
_tStore layout, design and visual merchandising --
_gChapter 18.
_tCustomer service --
_gAppendix A.
_tStarting your own retail business --
_gAppendix B.
_tStarting franchise business.
588 _aMachine converted from AACR2 source record.
650 0 _aRetail trade
_xManagement
_9705530
700 1 _aWeitz, Barton A.
_eauthor.
_91037120
907 _a.b12108546
_b07-12-20
_c28-10-15
942 _cB
945 _a658.87 LEV
_g1
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_b06-04-16
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_gnyu
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999 _c1224800
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