000			02044cam a2200337 i 4500
005			20211104111125.0
008			110502s2011 enka b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0199551685 _qpbk.
020			_a9780199551682 _qpbk.
035			_a(ATU)b11934505
035			_a(OCoLC)701466491
040			_aStDuBDS _beng _erda _cCUD _dYDXCP _dBWX _dCDX _dATU
082	0	4	_a658.8 _222
100	1		_aEllis, Nick, _d1960- _eauthor. _9452883
245	1	0	_aBusiness-to-business marketing : _brelationships, networks & strategies / _cby Nick Ellis.
264		1	_aOxford : _bOxford University Press, _c[2011]
264		4	_c©2011
300			_axxvii, 351 pages : _billustrations ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- --
505	0	0	_gPart One. _tThe Organisational Marketing Context -- _g1. _tThe Significance of B2B Marketing -- _g2. _tOrganisational Buying Behaviour -- -- _gPart Two. _tInter-Organisational Relationships & Networks -- _g3. _tInter-Organisational Relationships -- _g4. _tMarketing Channels & Supply Chains -- _g5. _tIndustrial Networks -- -- _gPart Three. _tBusiness Marketing Planning -- _g6. _tB2B Marketing Planning & Analysis -- _g7. _tB2B Marketing Strategies & Implementation -- -- _gPart Four. _tBusiness Marketing Programmes -- _g8. _tBusiness Products -- _g9. _tBusiness Services -- _g10. _tValue & Pricing in B2B Markets -- _g11. _tB2B Marketing Communications -- _g12. _tPersonal Selling & Sales Management.
650		0	_aIndustrial marketing. _9319255
907			_a.b11934505 _b11-07-17 _c27-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
945			_a658.8 ELL _g1 _iA502116B _j0 _lcmain _o- _p$81.09 _q- _r- _s- _t0 _u6 _v1 _w1 _x1 _y.i13127238 _z29-10-15
942			_cB
999			_c1221189 _d1221189