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011 _aBIB MATCHES WORLDCAT
020 _a0865716420
020 _a9780865716421
035 _a(OCoLC)697934425
040 _aNLC
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_erda
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082 0 4 _a303.484
_222
100 1 _aMcKenzie-Mohr, Doug,
_d1959-
_9243605
245 1 0 _aFostering sustainable behavior :
_ban introduction to community-based social marketing /
_cDoug McKenzie-Mohr.
246 3 _aFostering sustainable behaviour
246 3 _aFostering sustainable behaviour :
_bAn introduction to community-based social marketing
250 _aThird edition.
264 1 _aGabriola, B.C. :
_bNew Society Publishers,
_c[2011]
264 4 _c©2011
300 _axi, 171 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 155-170) and index.
505 0 0 _aHow to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts.
588 _aMachine converted from AACR2 source record.
650 0 _aSocial marketing.
_9327132
650 0 _aSustainable development
_9353318
650 0 _aBehavior modification.
_9314481
907 _a.b11931334
_b19-10-17
_c27-10-15
942 _cB
945 _a303.484 MCK
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