000			01986cam a2200397 i 4500
005			20211105110229.0
008			110314s2011 enk b 001 0 eng d
010			_a 2010050921
011			_aBIB MATCHES WORLDCAT
020			_a0230537774 _qhardback
020			_a9780230537774 _qhardback
035			_a(ATU)b11899165
035			_a(OCoLC)670481148
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dATU
042			_apcc
050	0	0	_aJF2112.C3 _bL43 2011
082	0	0	_a324.7 _222
100	1		_aLees-Marshment, Jennifer. _9277540
245	1	4	_aThe political marketing game / _cJennifer Lees-Marshment.
264		1	_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2011.
300			_axii, 259 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
520			_a"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- _cProvided by publisher.
588			_aMachine converted from AACR2 source record.
650		0	_aCampaign management. _9314946
650		0	_aPolitical campaigns. _9317052
650		0	_aMarketing _xPolitical aspects _9775549
907			_a.b11899165 _b22-08-17 _c27-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h4
945			_a324.7 MAR _g1 _iA492268B _j0 _lcmain _o- _p$131.84 _q- _r- _s- _t0 _u3 _v0 _w0 _x0 _y.i13120712 _z29-10-15
942			_cB
999			_c1219254 _d1219254