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005 | 20211102111918.0 | ||
008 | 110221s2012 njua b 001 0 eng d | ||
010 | _a 2010030838 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0135078229 _qpbk. (alk. paper) |
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020 |
_a9780135078228 _qpbk. (alk. paper) |
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035 | _a(ATU)b11888301 | ||
035 | _a(OCoLC)649927525 | ||
040 |
_aDLC _beng _erda _cDLC _dYDXCP _dBWX _dCDX _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.2 _b.B7787 2012 |
082 | 0 | 0 |
_a658.830285554 _222 |
100 | 1 |
_aBurns, Alvin C., _eauthor. _9236057 |
|
245 | 1 | 0 |
_aBasic marketing research : _busing Microsoft Excel data analysis / _cAlvin C. Burns, Ronald F. Bush. |
250 | _aThird edition. | ||
264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2012] |
|
264 | 4 | _c©2012 | |
300 |
_axxii, 391 pages : _bcolour illustrations ; _c26 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report. | |
588 | _aMachine converted from AACR2 source record. | ||
630 | 0 | 0 |
_aMicrosoft Excel (Computer file) _9312953 |
650 | 0 |
_aMarketing research. _9338698 |
|
700 | 1 |
_aBush, Ronald F., _eauthor. _9228292 |
|
907 |
_a.b11888301 _b11-07-17 _c27-10-15 |
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