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008 110221s2012 njua b 001 0 eng d
010 _a 2010030838
011 _aBIB MATCHES WORLDCAT
020 _a0135078229
_qpbk. (alk. paper)
020 _a9780135078228
_qpbk. (alk. paper)
035 _a(ATU)b11888301
035 _a(OCoLC)649927525
040 _aDLC
_beng
_erda
_cDLC
_dYDXCP
_dBWX
_dCDX
_dATU
042 _apcc
050 0 0 _aHF5415.2
_b.B7787 2012
082 0 0 _a658.830285554
_222
100 1 _aBurns, Alvin C.,
_eauthor.
_9236057
245 1 0 _aBasic marketing research :
_busing Microsoft Excel data analysis /
_cAlvin C. Burns, Ronald F. Bush.
250 _aThird edition.
264 1 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c[2012]
264 4 _c©2012
300 _axxii, 391 pages :
_bcolour illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
588 _aMachine converted from AACR2 source record.
630 0 0 _aMicrosoft Excel (Computer file)
_9312953
650 0 _aMarketing research.
_9338698
700 1 _aBush, Ronald F.,
_eauthor.
_9228292
907 _a.b11888301
_b11-07-17
_c27-10-15
998 _ab
_ac
_as
_b06-04-16
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