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| 005 | 20221102153835.0 | ||
| 008 | 100521s2010 enkab by 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0230279546 _qhbk. |
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_a9780230279544 _qhbk. |
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| 035 | _a(ATU)b1186865x | ||
| 035 | _a(OCoLC)609540980 | ||
| 040 |
_aUKM _beng _erda _cUKM _dBTCTA _dNz _dATU |
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| 082 | 0 | 4 |
_a910.688 _222 |
| 245 | 0 | 0 |
_aInternational place branding yearbook 2010 : _bplace branding in the new age of innovation / _cedited by Frank Go, Robert Govers. |
| 246 | 3 | _aInternational place branding yearbook twenty ten | |
| 264 | 1 |
_aBasingstoke, Hampshire : _bPalgrave Macmillan, _c[2010] |
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| 264 | 4 | _c©2010 | |
| 300 |
_al, 234 pages : _billustrations ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 184-199) and index. | ||
| 505 | 0 | _aCover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aPlace marketing _9345827 |
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| 700 | 1 |
_aGo, Frank M., _eeditor. _91020843 |
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| 700 | 1 |
_aGovers, Robert, _eeditor. _91074414 |
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| 907 |
_a.b1186865x _b11-07-17 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
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| 999 |
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