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008 101207s2011 enka b 001 0 eng d
010 _a 2010031660
011 _aBIB MATCHES WORLDCAT
020 _a1847886310
_qpbk.
020 _a9781847886316
_qpbk.
020 _a1847886329
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020 _a9781847886323
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035 _a(ATU)b11868260
035 _a(OCoLC)642214615
040 _aDLC
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050 0 0 _aGT2085
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082 0 0 _a306.4
_222
245 0 0 _aGlobal denim /
_cedited by Daniel Miller and Sophie Woodward.
264 1 _aOxford ;
_aNew York :
_bBerg,
_c[2011]
264 4 _c©2011
300 _aviii, 204 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe making of an American icon: the transformation of blue jeans during the Great Depression / Sandra Curtis Comstock -- Diverting denim: screening jeans in Bollywood / Clare M. Wilkinson-Weber -- How blue jeans went green: the materiality of an American icon / Bodil Birkebæck Olesen -- The limits of jeans in Kannur, Kerala / Daniel Miller -- 'Brazilian jeans': materiality, body and seduction at a Rio de Janeiro's Funk Ball / Mylene Mizrahi -- Indigo bodies: fashion, mirror work and sexual identity in Milan / Roberta Sassatelli -- Jeanealogies: materiality and the (im)permanence of relationships and intimacy / Sophie Woodward -- Carrot-cut jeans: an ethnographic account of assertiveness, embarrassment and ambiguity in the figuration of working -class male youth identities in Berlin / Moritz Ege -- The jeans that don't fit: marketing cheap jeans in Brazil / Rosana Pinheiro-Machado.
520 8 _aOn any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case; challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans - the rise of global denim.
588 _aMachine converted from AACR2 source record.
650 0 _aJeans (Clothing)
_xSocial aspects
_9636074
650 0 _aDenim
_xSocial aspects
_9636077
650 0 _aCulture and globalization
_9330191
700 1 _aMiller, Daniel,
_eeditor.
700 1 _aWoodward, Sophie,
_eeditor.
_91080339
907 _a.b11868260
_b12-07-21
_c27-10-15
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