000 | 02030cam a2200421 i 4500 | ||
---|---|---|---|
005 | 20221101233032.0 | ||
008 | 101015s2011 qeaab b 001 0 eng d | ||
020 |
_a1742166032 _qpbk. |
||
020 |
_a9781742166032 _qpbk. |
||
035 | _a(ATU)b11814809 | ||
035 | _a(OCoLC)640122813 | ||
040 |
_aANL _beng _erda _cANL _dNJB _dATU |
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042 | _aanuc | ||
082 | 0 | 4 |
_a658.84 _222 |
100 | 1 |
_aKotabe, Masaaki, _eauthor. _91032887 |
|
245 | 1 | 0 |
_aInternational marketing / _cMasaaki Kotabe [and others]. |
250 | _a3rd Asia-Pacific edition. | ||
264 | 1 |
_aMilton, Qld. : _bJohn Wiley and Sons Australia, _c2011. |
|
300 |
_axv, 672 pages : _billustrations, maps ; _c26 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
||
500 | _aMasaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen. | ||
504 | _aIncludes bibliographical references and index. | ||
520 | _aThis book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing _zAsia _9601251 |
|
650 | 0 |
_aMarketing _zPacific Area _9705874 |
|
650 | 0 |
_aInternational business enterprises _xMarketing _9713034 |
|
907 |
_a.b11814809 _b04-10-17 _c27-10-15 |
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