000 02030cam a2200421 i 4500
005 20221101233032.0
008 101015s2011 qeaab b 001 0 eng d
020 _a1742166032
_qpbk.
020 _a9781742166032
_qpbk.
035 _a(ATU)b11814809
035 _a(OCoLC)640122813
040 _aANL
_beng
_erda
_cANL
_dNJB
_dATU
042 _aanuc
082 0 4 _a658.84
_222
100 1 _aKotabe, Masaaki,
_eauthor.
_91032887
245 1 0 _aInternational marketing /
_cMasaaki Kotabe [and others].
250 _a3rd Asia-Pacific edition.
264 1 _aMilton, Qld. :
_bJohn Wiley and Sons Australia,
_c2011.
300 _axv, 672 pages :
_billustrations, maps ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aMasaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
504 _aIncludes bibliographical references and index.
520 _aThis book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_zAsia
_9601251
650 0 _aMarketing
_zPacific Area
_9705874
650 0 _aInternational business enterprises
_xMarketing
_9713034
907 _a.b11814809
_b04-10-17
_c27-10-15
942 _cB
945 _a658.84 INT
_g1
_iA473483B
_j0
_lcmain
_o-
_p$113.06
_q-
_r-
_s-
_t0
_u83
_v0
_w0
_x0
_y.i13076073
_z29-10-15
945 _a658.84 INT
_g1
_iA473479B
_j0
_lcmain
_o-
_p$113.06
_q-
_r-
_s-
_t0
_u95
_v0
_w0
_x0
_y.i13076085
_z29-10-15
945 _a658.84 INT
_g1
_iA490977B
_j0
_lcmain
_o-
_p$101.55
_q-
_r-
_s-
_t0
_u114
_v0
_w1
_x0
_y.i13144005
_z29-10-15
945 _a658.84 INT
_g1
_iA508376B
_j0
_lcmain
_o-
_p$101.55
_q-
_r-
_s-
_t0
_u122
_v0
_w0
_x0
_y.i13144017
_z29-10-15
945 _a658.8 INT
_g1
_iA531028B
_j0
_lsmain
_o-
_p$0.00
_q-
_r-
_s-
_t0
_u5
_v0
_w0
_x1
_y.i13335844
_z29-10-15
998 _ab
_ac
_as
_b06-04-16
_cm
_da
_feng
_gqea
_h0
999 _c1213954
_d1213954