| 000 | 01462cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20221101232518.0 | ||
| 008 | 100421s2010 vraa 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 011 | _aLOCATION | ||
| 020 |
_a0170183343 _qpbk |
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| 020 |
_a9780170183345 _qpbk |
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| 035 | _a(ATU)b11796091 | ||
| 035 | _a(OCoLC)503849151 | ||
| 040 |
_aANL _beng _erda _dANL _dATU |
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| 042 | _aanuc | ||
| 082 | 0 | 4 |
_a658.83 _222 |
| 100 | 1 |
_aZikmund, William G., _eauthor. _91037786 |
|
| 245 | 1 | 0 |
_aMarketing research / _cWilliam G. Zikmund [and others]. |
| 250 | _a2nd Asia-Pacific edition. | ||
| 264 | 1 |
_aSouth Melbourne, Vic. : _bCangage Learning, _c2010. |
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| 300 |
_axxv, 592 pages : _bcolour illustrations ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 500 | _aPrevious ed.: Thomson Learning, 2007. | ||
| 520 | _aCombining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aMarketing research _9338698 |
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| 907 |
_a.b11796091 _b15-03-21 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
_a658.83 MAR _g1 _iA498490B _j0 _lsmain _o- _p$86.95 _q- _r- _s- _t0 _u7 _v3 _w1 _x0 _y.i13164302 _z29-10-15 |
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| 998 |
_ab _as _b06-04-16 _cm _da _feng _gvra _h0 |
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| 999 |
_c1213226 _d1213226 |
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