| 000 | 05413cam a2200421 i 4500 | ||
|---|---|---|---|
| 005 | 20221101232301.0 | ||
| 008 | 100914s2010 ncuabf b 000 0 eng d | ||
| 010 | _a 2009040507 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a1594605068 _qpbk. (alk. paper) |
||
| 020 |
_a9781594605062 _qpbk. (alk. paper) |
||
| 035 | _a(ATU)b1179169x | ||
| 035 | _a(OCoLC)452292978 | ||
| 040 |
_aDLC _beng _erda _cDLC _dC#P _dYDXCP _dBWX _dCDX _dBTCTA _dMOF _dUWO _dATU |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aGV716 _b.B75 2010 |
| 082 | 0 | 0 |
_a796.00688 _222 |
| 245 | 0 | 0 |
_aBranded : _bbranding in sport business / _cedited by Jason W. Lee. |
| 264 | 1 |
_aDurham, N.C. : _bCarolina Academic Press, _c[2010] |
|
| 264 | 4 | _c©2010 | |
| 300 |
_axi, 341 pages, 16 unnumbered pages of plates : _bcolour illustrations, colour map ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _a1. Introduction to branding / Kimberly S. Miloch -- Part I. Apparel and equipment -- 2. Akadema: innovation on the diamond / Jason W. Lee -- 3. Heelys: these shoes are on a roll / Jason W. Lee -- 4. Life is good: it's all about living the good life / Jason W. Lee -- 5. Mossy Oak: it's not a passion, it's an obsession / Eric Forsyth -- 6. Roots: branding to the world, one beret at a time / Patrick Kraft -- 7. Under Armour: protect this brand! / Patrick Kraft, Jason W. Lee, Fritz G. Polite -- Part II. Sports properties, leagues, and events -- 8. The Harlem Globetrotters: a truly global brand / Steven N. Waller, Fritz G. Polite -- 9. Montgomery Biscuits: rising to the top of minor league brands / Jason W. Lee -- 10. The National Hot Rod Association: a brand on the fast track to success / Andrea N. Eagleman -- 11. Professional Bowlers Association: revamped and ready to go / Dan Drane -- 12. The rebranding of a franchise: the Tampa Bay Buccaneers / Fritz G. Polite, Steven N. Waller -- 13. World Baseball Classic: Major League Baseball attempts to build its brand internationally / Mark S. Nagel, Matthew T. Brown -- Part III. Primarily non-sport entities that use sport to enhance brands -- 14. FedEx: access to the world / Kimberly S. Miloch -- 15. Home Depot: it's time to ... / Kimberly S. Miloch -- 16. Coca-Cola: demand the genuine / Kimberly S. Miloch -- 17. McDonald's: I'm lovin' it / Kimberly S. Miloch -- 18. Mountain Dew: taking soft drinks to the extreme / Jason W. Lee -- 19. Red Bull New York: to build or not to build off of the parent company's image? / Greg Letter, Brian Rothschild -- Part IV. Media, memorabilia, people, and places -- 20. Madden NFL: bringing the league to the consumer / Galen Clavio -- 21. Nintendo Wii: revolutionizing the video game industry / Galen Clavio -- 22. Mitchell & Ness: the evolution of the premier retro sports apparel provider / Coyte G. Cooper -- 23. Steiner Sports: the best in authentic memorabilia / Raymond G. Schneider -- 24. Topps: from penny gum to priceless trading cards / Raymond G. Schneider -- 25. David Beckham: soccer's global brand / John Vincent, John S. Hill, Jason W. Lee -- 26. Deion Sanders: the evolution of "Prime Time" / Mark S. Nagel, Richard M. Southall -- 27. Maria Sharapova: the WTA's "it girl" / John Vincent, John S. Hill -- 28. Tiger Woods: the first billion-dollar athlete / Pamela C. Laucella -- 29. Bass Pro Shops: the great outdoors ... pass it on / Jason W. Lee, Eric Forsyth, Emily Bruce -- 30. The skinny on Curves for Women / Jennifer J. Kane -- Part V. Controversies and failure -- 31. Down, but not out: World Wrestling Entertainment's dance with death / Jason W. Lee, Matthew J. Bernthal -- 32. Grappling with questions: marketing the WWE brand to youth / Matthew J. Bernthal, Jason W. Lee -- 33. USSTC and smokeless tobacco sponsorship in sport: a good idea or just blowing smoke? / Jason W. Lee -- 34. The WUSA: why did women's professional soccer fail in the United States? / Richard M. Southall, Mark S. Nagel. | |
| 520 | 1 | _a"Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSports _zUnited States _xMarketing. |
|
| 650 | 0 |
_aSports _xEconomic aspects _zUnited States _9642411 |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States _9580692 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects _zUnited States _9582301 |
|
| 700 | 1 |
_aLee, Jason W., _eeditor. _91081435 |
|
| 907 |
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