| 000 | 02532cam a2200445 i 4500 | ||
|---|---|---|---|
| 005 | 20221101231339.0 | ||
| 008 | 100825s2010 enka b 001 0 eng d | ||
| 010 | _a 2009050104 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0273706837 _qpbk. |
||
| 020 |
_a9780273706830 _qpbk. |
||
| 035 | _a(ATU)b11739174 | ||
| 035 | _a(OCoLC)473125348 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDXCP _dDEBBG _dCDX _dBTCTA _dATU |
||
| 050 | 0 | 0 |
_aHF5415.55 _b.H65 2010 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aHollensen, Svend, _eauthor. _91023343 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba relationship approach / _cSvend Hollensen. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aHarlow, England ; _aNew York : _bPearson Education, _c[2010] |
|
| 264 | 4 | _c©2010 | |
| 300 |
_axxxv, 656 pages : _bcolour illustrations ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIdentification of the firm's core competences -- Development of the firm's competitive advantage -- Customer behaviour -- Competitor analysis and intelligence -- Analysing relationships in the value chain -- SWOT analysis, strategic marketing planning, and portfolio analysis -- Segmentation, targeting, positioning, and competitive strategies -- CSR strategy and the sustainable global value chain -- Establishing, developing, and managing buyer-seller relationships -- Product and service decisions -- Pricing decisions -- Distribution decisions -- Communication decisions -- Organising and implementing the marketing plan -- Budgeting and controlling. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aRelationship marketing _9328586 |
|
| 650 | 0 |
_aMarketing _xManagement _9320442 |
|
| 650 | 0 |
_aRelationship marketing _vCase studies _9694148 |
|
| 907 |
_a.b11739174 _b22-08-17 _c27-10-15 |
||
| 942 | _cB | ||
| 945 |
_a658.8 HOL _g1 _iA452054B _j0 _lcmain _o- _p$120.20 _q- _r- _s- _t0 _u5 _v0 _w0 _x2 _y.i13073400 _z29-10-15 |
||
| 945 |
_a658.8 HOL _g1 _iA490613B _j0 _lsmain _o- _p$135.64 _q- _r- _s- _t0 _u4 _v1 _w0 _x2 _y.i1309547x _z29-10-15 |
||
| 945 |
_a658.8 HOL _g1 _iA490617B _j0 _lsmain _o- _p$135.64 _q- _r- _s- _t0 _u5 _v0 _w0 _x0 _y.i13095481 _z29-10-15 |
||
| 945 |
_a658.8 HOL _g1 _iA490605B _j0 _lcmain _o- _p$135.64 _q- _r- _s- _t0 _u6 _v1 _w0 _x1 _y.i13095493 _z29-10-15 |
||
| 945 |
_a658.8 HOL _g1 _iA490609B _j0 _lcmain _o- _p$135.64 _q- _r- _s- _t0 _u9 _v0 _w0 _x3 _y.i1309550x _z29-10-15 |
||
| 998 |
_ab _ac _as _b06-04-16 _cm _da _feng _genk _h0 |
||
| 999 |
_c1211211 _d1211211 |
||