000			01825cam a2200373 i 4500
005			20211105101407.0
008			100825s2010 njua b 000 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0136027164
020			_a9780136027164
035			_a(ATU)b11738728
035			_a(OCoLC)429936339
040			_aAU@ _beng _erda _cAU@ _dKSU _dYDXCP _dATU
082	0	0	_a658.8342 _222
100	1		_aGraham, Judy _q(Judy Frazer) _eauthor. _9506060
245	1	0	_aCritical thinking in consumer behavior : _bcases and experiential exercises / _cJudy Graham.
246	3		_aCritical thinking in consumer behaviour
246	3		_aCritical thinking in consumer behaviour : _bCases and experiential exercises
250			_aSecond edition.
264		1	_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c[2010]
264		4	_c©2010
300			_a173 pages : _billustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aThe importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior _vCase studies _9762809
907			_a.b11738728 _b11-07-17 _c27-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnju _h0
945			_a658.8342 GRA _g1 _iA452095B _j0 _lcmain _o- _p$83.10 _q- _r- _s- _t0 _u2 _v4 _w1 _x1 _y.i13074350 _z29-10-15
942			_cB
999			_c1211174 _d1211174