000			01963cam a2200361 i 4500
005			20221101231204.0
008			100817s2010 nyua b 001 0 eng d
010			_a 2009018628
011			_aBIB MATCHES WORLDCAT
020			_a0765623633 _qcloth (alk. paper)
020			_a9780765623638 _qcloth (alk. paper)
035			_a(OCoLC)324776971
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dTTU _dDEBBG _dOCL _dATU
050	0	0	_aHF5415 _b.H869 2010
082	0	0	_a658.8001 _222
100	1		_aHunt, Shelby D., _eauthor. _91033637
245	1	0	_aMarketing theory : _bfoundations, controversy, strategy, resource-advantage theory / _cShelby D. Hunt.
264		1	_aArmonk, N.Y. : _bM.E. Sharpe, _c[2010]
264		4	_c©2010
300			_axvii, 490 pages : _billustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tOn the marketing discipline -- _tOn the morphology of explanation -- _tExplanation : issues and aspects -- _tOn the morphology of scientific laws -- _tScientific laws : issues and aspects -- _tOn the morphology of theory -- _tTheory : issues and aspects -- _tOn scientific realism and marketing research -- _tOn science/nonscience, qualitative methods, and marketing research -- _tOn truth and marketing research -- _tOn objectivity and marketing research -- _tOn the resource-advantage (R-A) theory of competition -- _tCompetition theory, Alderson's market processes theory, and R-A theory -- _tStrategy and R-A theory.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing. _9320436
650		0	_aMarketing research _9338698
907			_a.b11736045 _b11-07-17 _c27-10-15
942			_cB
945			_a658.8001 HUN _g1 _iA454728B _j0 _lcmain _o- _p$145.25 _q- _r- _s- _t0 _u4 _v3 _w0 _x1 _y.i13053152 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1210944 _d1210944