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| 008 | 100817s2010 caua b 001 0 eng d | ||
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| 011 | _aBIB MATCHES WORLDCAT | ||
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_a1849204667 _qpbk. (alk. paper) |
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_a9781849204668 _qpbk. (alk. paper) |
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_a1849204659 _qhbk. |
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_a9781849204651 _qhbk. |
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| 035 | _a(OCoLC)619863615 | ||
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_aUKM _beng _erda _cUKM _dDLC _dYDXCP _dBTCTA _dBWK _dTXA _dCDX _dVRC _dUKMGB _dOCoLC _dATU |
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_aHF5415 _b.M32325 2010 |
| 082 | 0 | 4 |
_a658.8001 _222 |
| 245 | 0 | 0 |
_aMarketing theory : _ba student text / _cedited by Michael J. Baker & Michael Saren. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2010. |
|
| 300 |
_axvii, 428 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevious ed.: 2000. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aSection A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aMarketing. _9320436 |
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| 650 | 0 |
_aMarketing _xHistory. _9656564 |
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| 650 | 0 |
_aMarketing _xPhilosophy _9763238 |
|
| 700 | 1 |
_aBaker, Michael J., _d1935- _eeditor. _9225739 |
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| 700 | 1 |
_aSaren, Michael, _eeditor. _9249816 |
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_a.b11736033 _b03-10-17 _c27-10-15 |
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