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| 005 | 20211103061203.0 | ||
| 008 | 100817s2009 njua b 001 0 eng d | ||
| 010 | _a 2008040282 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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_a0470169818 _qpbk. |
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| 020 |
_a9780470169810 _qpbk. |
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| 035 | _a(ATU)b11736021 | ||
| 035 | _a(OCoLC)243547645 | ||
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_aDLC _beng _erda _cDLC _dBTCTA _dBAKER _dUKM _dYDXCP _dC#P _dBWX _dCDX _dATU |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.H37 2009 |
| 082 | 0 | 0 |
_a658.800973 _222 |
| 100 | 1 |
_aHartley, Robert F., _d1927- _eauthor. _9228244 |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
| 246 | 1 | 4 | _aMarketing mistakes & successes |
| 250 | _aEleventh edition. | ||
| 264 | 1 |
_aHoboken, N.J. : _bWiley, _c[2009] |
|
| 264 | 4 | _c©2009 | |
| 300 |
_ax, 406 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _a"30th anniversary.". | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies _9371568 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040282.html |
| 907 |
_a.b11736021 _b10-06-19 _c27-10-15 |
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| 998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnju _h0 |
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_a658.800973 HAR _g1 _iA452870B _j0 _lcmain _o- _p$105.74 _q- _r- _s- _t0 _u0 _v4 _w0 _x0 _y.i13054296 _z29-10-15 |
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| 942 | _cB | ||
| 999 |
_c1210942 _d1210942 |
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