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008			100811s2007 caua b 001 0 eng d
010			_a 2006286727
011			_aBIB MATCHES WORLDCAT
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035			_a(OCoLC)73514888
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050	0	0	_aHD69.B7 _bN415 2007
082	0	4	_a658.827 _222
100	1		_aNeumeier, Marty, _eauthor. _91046230
245	1	0	_aZag : _bthe number-one strategy of high-performance brands : a whiteboard overview / _cby Marty Neumeier.
264		1	_aBerkeley, Calif. : _bAIGA : _bNew Riders, _c[2007]
264		4	_c©2007
300			_a178 pages : _billustrations ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aThe title proper, other title information and statement of responsibility spread into four pages.
504			_aIncludes bibliographical references (pages 159-167) and index.
505	0	0	_tThe big speedup -- _tThe real competition is clutter -- _tBrand-to-brand combat -- _tThe new definition of brand -- _tRosser Reeves got one out of three -- _tThe trouble with advertising -- _tDon't offer more - offer different -- _gPt. 1. _tFinding your zag -- _tHit 'em where they ain't -- _tThe dynamics of different and good -- _tLook for the white space -- _tUncover a need state -- _tFind a parade -- _gPt. 2. _tDesigning your zag -- _tBrand as a system -- _g1. _tWho are you? -- _g2. _tWhat do you do? -- _g3. _tWhat's your vision? -- _g4. _tWhat wave are you riding? -- _g5. _tWho shares the brandscape? -- _g6. _tWhat makes you the "only"? -- _g7. _tWhat should you add or subtract? -- _g8. _tWho loves you? -- _g9. _tWho's the enemy? -- _g10. _tWhat do they call you? -- _g11. _tHow do you explain yourself? -- _g12. _tHow do you spread the world? -- _g13. _tHow do people engage with you? -- _g14. _tWhat do they experience? -- _g15. _tHow do you earn their loyalty? -- _g16. _tHow do you extend your success? -- _g17. _tHow do you protect your portfolio? -- _gPt. 3. _tRenewing your zag -- _tScissors, paper, rock -- _tThe focus of scissors -- _tThe momentum of rock -- _tThe size of paper -- _tHow structure becomes stricture -- _tUnlocking your zag -- _tWhen good shareholders go bad -- _tThe new prime directive -- _tA two-stage rocket -- _tZagging at the speed of change -- _tThe 17-step process -- _tTake-home lessons.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _9314783
650		0	_aBrand name products _xPlanning _9772509
710	2		_aAmerican Institute of Graphic Arts. _9312044
907			_a.b11734140 _b30-01-18 _c27-10-15
942			_cB
945			_a658.827 NEU _g1 _iA439520B _j0 _lcmain _o- _p$28.44 _q- _r- _s- _t0 _u26 _v7 _w0 _x9 _y.i13036890 _z29-10-15
998			_a(3)b _a(4)c _b06-04-16 _cm _da _feng _gcau _h0
999			_c1210768 _d1210768