| 000 | 01371cam a2200361 i 4500 | ||
|---|---|---|---|
| 005 | 20211104144442.0 | ||
| 008 | 100809s2011 vraa |b 000 | eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0734610653 _qpbk |
||
| 020 |
_a9780734610652 _qpbk |
||
| 035 | _a(ATU)b11733160 | ||
| 035 | _a(OCoLC)666251730 | ||
| 040 |
_aVMOU _beng _erda _cVMOU _dATU |
||
| 042 | _aanuc | ||
| 082 | 0 | 4 |
_a658.827 _222 |
| 245 | 0 | 0 |
_aPerspectives on brand management / _c[edited by] Mark D. Uncles. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aPrahan, Vic. : _bTilde University Press, _c2011. |
|
| 300 |
_aiv, 318 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aPt.1. Brand perspectives -- pt. 2. Brand management -- pt. 3. Brand futures. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBrand name products _xManagement _9371221 |
|
| 650 | 0 |
_aBrand name products _xStudy and teaching (Higher) _9662002 |
|
| 700 | 1 |
_aUncles, M. D. _q(Mark D.), _eeditor. _9274235 |
|
| 907 |
_a.b11733160 _b04-10-17 _c27-10-15 |
||
| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gvra _h0 |
||
| 945 |
_a658.827 PER _g1 _iA492564B _j0 _lcmain _o- _p$61.56 _q- _r- _s- _t0 _u4 _v1 _w0 _x1 _y.i13146981 _z29-10-15 |
||
| 942 | _cB | ||
| 999 |
_c1210689 _d1210689 |
||