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011 _aBIB MATCHES WORLDCAT
011 _aLOCATION
020 _a0136089364
_qalk. paper
020 _a9780136089360
_qalk. paper
035 _a(ATU)b11726817
035 _a(OCoLC)462908724
040 _aDLC
_beng
_erda
_cDLC
_dBTCTA
_dC#P
_dYDXCP
_dBWX
_dATU
050 0 0 _aHF5415.13
_b.W66 2011
082 0 0 _a658.802
_222
100 1 _aWood, Marian Burk,
_eauthor.
_91043916
245 1 4 _aThe marketing plan handbook /
_cMarian Burk Wood.
250 _aFourth edition.
264 1 _aBoston, Mass. :
_bPrentice Hall,
_c[2011]
264 4 _c©2011
300 _axiv, 210 pages :
_billustrations ;
_c24 cm +
_e1 computer disc (12 cm)
336 _atext
_btxt
_2rdacontent
336 _acomputer dataset
_bcod
_2rdacontent
_3Accompanying material
337 _aunmediated
_bn
_2rdamedia
337 _acomputer
_bc
_2rdamedia
_3Accompanying material
338 _avolume
_bnc
_2rdacarrier
338 _acomputer disc
_bcd
_2rdacarrier
_3Accompanying material
500 _aAccompanied by: 1 computer disc (CD-ROM)
504 _aIncludes bibliographical references and index.
505 0 _aMarketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_xManagement
_vHandbooks, manuals, etc.
_9581066
907 _a.b11726817
_b07-12-20
_c27-10-15
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