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_a0136089364 _qalk. paper |
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_a9780136089360 _qalk. paper |
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_aHF5415.13 _b.W66 2011 |
082 | 0 | 0 |
_a658.802 _222 |
100 | 1 |
_aWood, Marian Burk, _eauthor. _91043916 |
|
245 | 1 | 4 |
_aThe marketing plan handbook / _cMarian Burk Wood. |
250 | _aFourth edition. | ||
264 | 1 |
_aBoston, Mass. : _bPrentice Hall, _c[2011] |
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264 | 4 | _c©2011 | |
300 |
_axiv, 210 pages : _billustrations ; _c24 cm + _e1 computer disc (12 cm) |
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336 |
_atext _btxt _2rdacontent |
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336 |
_acomputer dataset _bcod _2rdacontent _3Accompanying material |
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338 |
_acomputer disc _bcd _2rdacarrier _3Accompanying material |
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500 | _aAccompanied by: 1 computer disc (CD-ROM) | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aMarketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing _xManagement _vHandbooks, manuals, etc. _9581066 |
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