000			02592cam a2200385Ji 4500
005			20221110065054.0
008			100624s2009 njua b 001 0 eng d
010			_a 2007052459
011			_aBIB MATCHES WORLDCAT
020			_a0136026605
020			_a9780136026600
035			_a(ATU)b11716642
035			_a(OCoLC)185123463
040			_aDLC _beng _erda _cDLC _dYDX _dBAKER _dYDXCP _dBTCTA _dOCLCG _dATU
050	1	0	_aHF5415.13 _b.K636 2009
082	0	0	_a658.8 _222
100	1		_aKotler, Philip _eauthor. _9306399
245	1	2	_aA framework for marketing management / _cPhilip Kotler, Kevin Lane Keller.
250			_aFourth edition.
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2009]
264		4	_c©2009
300			_axxii, 362 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tPreface -- _gPt. I. _tUnderstanding Marketing Management -- _g1. _tDefining Marketing for the Twenty-First Century -- _g2. _tAdapting Marketing to the New Economy -- _g3. _tBuilding Customer Satisfaction, Value, and Retention -- _gPt. II. _tAnalyzing Marketing Opportunities -- _g4. _tWinning Markets Through Strategic Planning, Implementation, and Control -- _g5. _tUnderstanding Markets, Market Demand, and the Marketing Environment -- _g6. _tAnalyzing Consumer Markets and Buyer Behavior -- _g7. _tAnalyzing Business Markets and Buyer Behavior -- _g8. _tDealing with the Competition -- _g9. _tIdentifying Market Segments and Selecting Target Markets -- _gPt. III. _tMaking Marketing Decisions -- _g10. _tDeveloping, Positioning, and Differentiating Products Through the Life Cycle -- _g11. _tSetting Product and Brand Strategy -- _g12. _tDesigning and Managing Services -- _g13. _tDesigning Pricing Strategies and Programs -- _gPt. IV. _tManaging and Delivering Marketing Programs -- _g14. _tDesigning and Managing Value Networks and Marketing Channels -- _g15. _tManaging Retailing, Wholesaling, and Market Logistics -- _g16. _tDesigning and Managing Integrated Marketing Communications -- _g17. _tManaging the Sales Force -- _tGlossary -- _tIndex.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing _xManagement _9320442
700	1		_aKeller, Kevin Lane, _d1956- _eauthor. _9417016
907			_a.b11716642 _b11-07-17 _c27-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnju _h2
945			_a658.8 KOT _g1 _iA453854B _j0 _lcmain _o- _p$178.22 _q- _r- _s- _t0 _u12 _v0 _w0 _x2 _y.i13030474 _z29-10-15
942			_cB
999			_c1209427 _d1209427