000			02701cam a2200385 i 4500
005			20221101230308.0
008			100624s2010 ohuad b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a1439041393
020			_a9781439041390
035			_a(ATU)b11716575
035			_a(OCoLC)319497729
040			_aYDXCP _beng _erda _cYDXCP _dOKS _dTXU _dATU
042			_apcc
082	0	4	_a658.83 _222
100	1		_aChurchill, Gilbert A., _eauthor. _9228152
245	1	0	_aBasic marketing research / _cGilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter.
250			_aSeventh edition.
264		1	_aMason, Ohio : _bSouth-Western Cengage Learning, _c[2010]
264		4	_c©2010
300			_axxvi, 594 pages : _bcolour illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 574-579) and index.
505	0	0	_gPart I. _tIntroduction To Marketing Research and Problem Definition -- _g1. _tRole of Marketing Research -- _g2. _tGathering Marketing Intelligence: The Systems Approach -- _g3. _tGathering Marketing Intelligence: The Project Approach -- _g4. _tProblem Formulation -- _gPart II. _tResearch Design -- _g5. _tTypes of Research Design and Exploratory Research -- _g6. _tDescriptive and Causal Research Designs -- _gPart III. _tData Collection Methods -- _g7. _tSecondary Data -- _g8. _tStandardized Marketing Information Services -- _g9. _tCollecting Primary Data -- _g10. _tCollecting Information by Communication -- _g11. _tCollecting Information by Observation -- _gPart IV. _tData Collection Forms -- _g12. _tAsking Good Questions: Measurement Basics -- _g13. _tMeasuring Attitudes and Other Variables -- _g14. _tDesigning the Questionnaire or Observation Form -- _gPart V. _tSampling and Data Collection -- _g15. _tDeveloping the Sampling Plan -- _g16. _tDetermining Sample Size -- _g17. _tCollecting the Data: Nonsampling Errors and Response Rate Calculation -- _gPart VI. _tData Analysis -- _g18. _tData Analysis: Preliminary Steps -- _g19. _tData Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing -- _g20. _tData Analysis: Analyzing Multiple Variables Simultaneously -- _gPart VII. _tResearch Reports -- _g21. _tThe Research Report.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing research _9338698
700	1		_aBrown, Tom J., _eauthor. _91079187
700	1		_aSuter, Tracy A., _eauthor. _91079188
907			_a.b11716575 _b11-07-17 _c27-10-15
942			_cB
945			_a658.83 CHU _g1 _iA457525B _j0 _lcmain _o- _p$170.67 _q- _r- _s- _t0 _u3 _v3 _w0 _x1 _y.i1302906x _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gohu _h0
999			_c1209421 _d1209421