| 000 | 01892cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20221101230242.0 | ||
| 008 | 100623s2009 nyua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0071605142 _qhbk. |
||
| 020 |
_a9780071605144 _qhbk. |
||
| 035 | _a(ATU)b11715807 | ||
| 035 | _a(OCoLC)261924712 | ||
| 040 |
_aUKM _beng _erda _cUKM _dBWX _dC#P _dCDX _dYDXCP _dBTCTA _dBAKER _dSGB _dATU |
||
| 050 | 4 |
_aHG179.5 _b.B73 2009 |
|
| 082 | 0 | 4 |
_a332.02400688 _222 |
| 100 | 1 |
_aBradlow, Eric T., _eauthor. _91079150 |
|
| 245 | 1 | 0 |
_aMarketing for financial advisors : _bbuild your business, bring in clients, and establish your brand / _cEric T. Bradlow, Keith E. Niedermeier, Patti Williams. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2009] |
|
| 264 | 4 | _c©2009 | |
| 300 |
_axviii, 266 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTreating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aFinancial planners _xMarketing _9337823 |
|
| 700 | 1 |
_aNiedermeier, Keith E., _eauthor. _91079151 |
|
| 700 | 1 |
_aWilliams, Patti, _eauthor. _91079152 |
|
| 907 |
_a.b11715807 _b11-07-17 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
_a332.02400688 BRA _g1 _iA453855B _j0 _lcmain _o- _p$58.86 _q- _r- _s- _t0 _u4 _v0 _w0 _x2 _y.i13036178 _z29-10-15 |
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| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0 |
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| 999 |
_c1209349 _d1209349 |
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