000			02005cam a2200433 i 4500
005			20221101230239.0
008			100623s2010 caua 001 0 eng d
010			_a 2009034154
011			_aBIB MATCHES WORLDCAT
020			_a0313365822 _qhard copy (alk. paper)
020			_a9780313365829 _qhard copy (alk. paper)
035			_a(OCoLC)429027422
040			_aDLC _beng _erda _cDLC _dBTCTA _dC#P _dYDXCP _dBWX _dATU
050	0	0	_aHF5823 _b.O3587 2010
082	0	0	_a659.1 _222
100	1		_aOgden, James R., _eauthor. _91079142
245	1	4	_aThe entrepreneur's guide to advertising / _cJames R. Ogden and Scott Rarick.
246	3	0	_aAdvertising
264		1	_aSanta Barbara, Calif. : _bPraeger, _c[2010]
264		4	_c©2010
300			_axvii, 122 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aThe entrepreneur's guide
500			_aIncludes index.
505	0		_aWhat is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _xManagement. _9313432
650		0	_aMarketing _xManagement _9320442
650		0	_aEntrepreneurship. _9345417
650		0	_aSmall business _9324098
700	1		_aRarick, Scott, _eauthor. _91079143
830		0	_aEntrepreneur's guide (Westport, Conn.). _91068162
907			_a.b11715704 _b11-07-17 _c27-10-15
942			_cB
945			_a659.1 OGD _g1 _iA457513B _j0 _lcmain _o- _p$69.92 _q- _r- _s- _t0 _u2 _v0 _w0 _x0 _y.i13029770 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gcau _h4
999			_c1209343 _d1209343