000			02034cam a2200361 i 4500
005			20221101230235.0
008			100623s2010 nyua b 001 0 eng d
010			_a 2009051788
011			_aBIB MATCHES WORLDCAT
020			_a0071621253 _qalk. paper
020			_a9780071621250 _qalk. paper
035			_a(ATU)b11715649
035			_a(OCoLC)490809642
040			_aDLC _beng _erda _cDLC _dC#P _dBWX _dYDXCP _dVP@ _dUKM _dATU
050	0	0	_aHF5415 _b.B54 2010
082	0	0	_a658.8 _222
245	0	4	_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett.
264		1	_aNew York : _bMcGraw-Hill, _c[2010]
264		4	_c©2010
300			_axv, 464 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tMarketing Introduction -- _g2. _tMarketing Planning -- _g3. _tMarketing Research -- _g4. _tConsumer Purchasing Behavior -- _g5. _tOrganizational Purchasing Behavior -- _g6. _tDemand Promotion Management -- _g7. _tSelling and Sales Management -- _g8. _tAdvertising -- _g9. _tPublic Relations -- _g10. _tPromotional Marketing -- _g11. _tDirect Marketing -- _g12. _tProduct Management -- _g13. _tProduct Packaging -- _g14. _tProduct Pricing -- _g15. _tProduct Quality -- _g16. _tSupply Chain Management -- _g17. _tWholesaling -- _g18. _tWarehousing -- _g19. _tTransportation -- _g20. _tRetailing -- _g21. _tLegal /Ethics /Social Responsibility -- _g22. _tEnvironment -- _g23. _tInternational Case Study -- _g24. _tFinancing the Marketing Plan.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing _vCase studies _9589588
700	1		_aBennett, Anthony G., _eeditor. _91079136
907			_a.b11715649 _b11-07-17 _c27-10-15
942			_cB
945			_a658.8 BIG _g1 _iA457245B _j0 _lcmain _o- _p$49.48 _q- _r- _s- _t0 _u8 _v4 _w0 _x1 _y.i13029915 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h4
999			_c1209337 _d1209337