000			04950cam a2200421 i 4500
005			20221101230151.0
008			100622s2007 ilu bf 001 0 eng d
010			_a 2007001189
011			_aBIB MATCHES WORLDCAT
020			_a1590317432 _qpbk. (alk. paper)
020			_a9781590317433 _qpbk. (alk. paper)
035			_a(ATU)b11714347
035			_a(OCoLC)77830970
040			_aDLC _beng _erda _cDLC _dBTCTA _dWLL _dYDXCP _dBAKER _dOCLCG _dDEBBG _dOCL _dATU
043			_an-us---
050	0	0	_aKF2979 _b.A845 2007
082	0	0	_a346.73048 _222
100	1		_aAnson, Weston, _d1942- _9449229
245	1	4	_aThe intangible assets handbook : _bmaximizing value from intangible assets / _cWeston Anson, author and editor ; David C. Drews, co-editor.
246	3		_aIntangible assets handbook : _bMaximising value from intangible assets
264		1	_aChicago, Ill. : _bAmerican Bar Association, _c[2007]
264		4	_c©2007
300			_axv, 216 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tIntroduction: The Intangible Asset Economy -- _tGoodwill and Intangible Assets -- _tDefining Intangible Assets and Intellectual Property -- _tIntangible Assets -- _tIntellectual Property -- _tGoodwill -- _tOther Intangible Asset Definitions -- _tIntangible Asset Regulations and Organizations -- _tIntangible Asset Value and Value Identification -- _tConclusion -- _tIdentification and Categorization of Intangible Assets -- _tDue Diligence-The Process -- _tThe Internal Audit and Search for Intangibles -- _tThe Identification Process: Where to Look -- _tThird Party Organizations -- _tNew and Changing Intangible Assets and Intellectual Property -- _tAssembling Intangible Assets into Groups or Bundles -- _tMarketing Bundle -- _tIT Bundle of Assets -- _tTechnical Bundle -- _tOther Important and Diverse Bundles of Intangible Assets -- _tBundling Intangible Assets in a Bankruptcy or Reorganization -- _tInventory, Codification, and Control of the Assets -- _tIntangible Assets and Corporate Reorganization -- _tCommon Questions about Intangible Assets in Bankruptcy -- _tHow the Bankruptcy Code Affects Intangible Assets -- _tSection 365 and Intangible Assets -- _tIntangible Asset Values in Bankruptcy -- _tExamples and Conclusions -- _tValuation of Intangible Assets -- _tTraditional Intangible Asset Valuation Techniques -- _tThe Cost Approach -- _tThe Market Approach -- _tThe Income Approach -- _tThe Relief from Royalty Approach -- _tThe Technology Factor Approach -- _tAlternative Valuation Methodologies -- _tValuation Considerations and Environmental Aspects -- _tResearch and Financial Considerations in Litigation and Bankruptcy -- _tRemaining Useful Life Considerations -- _tThe Discount Rate -- _tSummarizing the Valuation Process -- _tBasic Tests to Confirm Intangible Assets with Values -- _tThe Triage Process: Prioritization of Assets to Be Valued -- _tValuing Intangible Asset Groups or Bundles -- _tLicenses and Licensing -- _tLicensing Royalty Rates -- _tInternet Assets -- _tTechnology Valuation -- _tRecognition of All Types of Value -- _tIntellectual Property Holding Company -- _tTax Credits -- _tSummary -- _tValue Extraction and Maximization -- _tAlternative Value Extraction Strategies -- _tImplementing the Alternatives -- _tValue Maximization Issues and Constraints -- _tLegal Issues -- _tThe Five Critical Elements of Value Maximization -- _tValue Maximization Constraints -- _tPolaroid: A Case Study in Value Maximization -- _tSituation Summary -- _tThe Process of Value Identification and Valuation -- _tTechnology Asset Bundles -- _tBrand Asset Bundles -- _tDisposition Plan Summary -- _tSummary -- _tCase Studies in Value Extraction -- _tAstro Turf: How Not to Maximize Value -- _tJenny Craig: Leveraging Intangible Assets to Build Value -- _tMontgomery Ward: Hidden Jewels -- _tAlamo National Corporation: When Solvency Matters -- _tService Merchandise: A Broad Range of Asset Classes -- _tCollins & Aikman: A Tale of Two Venues -- _tMorgan Confections: How Mismanagement Destroys Value -- _tThe Marlon Brando Estate: Publicity Rights as Intangible Assets -- _tEgg.com: Pricing a Bank's Intangible Assets -- _tFinal Thoughts and Conclusions -- _tReview of the Handbook -- _tFinal Thoughts -- _tThe Five Critical Elements of a Successful Intangible Asset Study -- _tCommon Terms and Usages.
588			_aMachine converted from AACR2 source record.
650		0	_aIntellectual property _xValuation _zUnited States _9811232
650		0	_aIntangible property _xValuation _zUnited States _9811226
700	1		_aDrews, David C. _91079079
710	2		_aAmerican Bar Association. _bSection of Business Law. _9259815
907			_a.b11714347 _b20-03-18 _c27-10-15
942			_cB
945			_a346.73048 ANS _g1 _iA453584B _j0 _lcmain _o- _p$118.86 _q- _r- _s- _t0 _u4 _v0 _w0 _x0 _y.i13031685 _z29-10-15
998			_ab _ac _b20-03-18 _cm _da _feng _gilu _h4
999			_c1209223 _d1209223