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| 005 | 20221101225903.0 | ||
| 008 | 100225s2010 enka b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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| 016 | 7 |
_a015501005 _2Uk |
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| 020 | _a9781841162188 (hbk.) | ||
| 020 | _a1841162183 (hbk.) | ||
| 035 | _a(ATU)b11707148 | ||
| 035 | _a(OCoLC)540182801 | ||
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_a659.107941 _222 |
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_aAdvertising works 18 : _bproving the payback on marketing investment : _bcase studies from the IPA Effectiveness Awards 2009 / _cedited and introduced by Andy Nairn. |
| 264 | 1 |
_aLondon : _bWorld Advertising Research Center, _cc2010. |
|
| 300 |
_axxiv, 381 : _bill., [7] p. of plates ; 26 cm. |
||
| 500 | _aOn t.p. : "Limited to campaigns with a budget up to £2.5m." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising campaigns _xAwards _zGreat Britain _9718263 |
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| 650 | 0 |
_aAdvertising campaigns _zGreat Britain _vCase studies _9585524 |
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| 700 | 1 |
_aNairn, Andy. _91078828 |
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| 710 | 2 |
_aWorld Advertising Research Centre. _9242276 |
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_a.b11707148 _b11-07-17 _c27-10-15 |
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