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_aPE1128 _b.C47 2008 |
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_a428.24 _222 |
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_aCeramella, Nick, _eauthor. _91078557 |
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_aCambridge English for the media / _cby Nick Ceramella and Elizabeth Lee. |
246 | 3 | 0 | _aEnglish for the media |
264 | 1 |
_aCambridge : _bCambridge University Press, _c[2008] |
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264 | 4 | _c©2008 | |
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_a112 pages : _billustrations ; _c24 cm. |
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490 | 1 | _aCambridge professional English | |
505 | 0 | _aUnit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing -- -- | |
505 | 0 | 0 |
_tNewspapers -- _tRadio -- _tMagazine -- _tTv -- _tFilm -- _tNew media -- _tAdvertising -- _tMarketing /PR. |
520 | _aA short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting. | ||
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_aEnglish language _xStudy and teaching _xForeign speakers. _9354176 |
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_aEnglish language _vTextbooks for foreign speakers. _9339917 |
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_aReaders _xMass media _9715535 |
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_aLee, Elizabeth _eauthor. _91078558 |
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_aCambridge professional English. _9290883 |
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