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050 0 0 _aPE1128
_b.C47 2008
082 0 4 _a428.24
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100 1 _aCeramella, Nick,
_eauthor.
_91078557
245 1 0 _aCambridge English for the media /
_cby Nick Ceramella and Elizabeth Lee.
246 3 0 _aEnglish for the media
264 1 _aCambridge :
_bCambridge University Press,
_c[2008]
264 4 _c©2008
300 _a112 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aCambridge professional English
505 0 _aUnit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing -- --
505 0 0 _tNewspapers --
_tRadio --
_tMagazine --
_tTv --
_tFilm --
_tNew media --
_tAdvertising --
_tMarketing /PR.
520 _aA short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.
588 _aMachine converted from non-AACR2, non-ISBD source record.
650 0 _aEnglish language
_xStudy and teaching
_xForeign speakers.
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650 0 _aEnglish language
_vTextbooks for foreign speakers.
_9339917
650 0 _aReaders
_xMass media
_9715535
700 1 _aLee, Elizabeth
_eauthor.
_91078558
830 0 _aCambridge professional English.
_9290883
907 _a.b1170083x
_b10-10-21
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