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020 _a9781442507302
_qpbk
035 _a(ATU)b1166308x
035 _a(OCoLC)437283684
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_beng
_erda
_cAU@
_dOCoLC
_dATU
042 _aanuc
043 _au-at---
082 0 4 _a658.8342
_222
100 1 _aSolomon, Michael R.,
_eauthor.
_9233946
245 1 0 _aConsumer behaviour :
_bbuying, having, being /
_cMichael R. Solomon, Rebekah Russell-Bennett and Josephine Previte.
250 _aSecond edition.
264 1 _aFrenchs Forest, N.S.W. :
_bPearson,
_c2010.
300 _axiii, 506 pages :
_billustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious ed.: 2007.
504 _aIncludes bibliographical references and index.
505 0 0 _gSection 1. --
_tConsumers in the market place --
_g1.
_tConsumers rule --
_gSection 2.
_tConsumers as individuals --
_g2.
_tPerception --
_g3.
_tLearning and memory --
_g4.
_tMotivation and values --
_g5.
_tThe self --
_g6.
_tPersonality and lifestyles --
_g7.
_tAttitudes and attitude change --
_gSection 3. --
_tConsumers as decision makers --
_g8.
_tIndividual decision making --
_g9.
_tBuying and disposing --
_g10.
_tGroup influence and opinion leadership --
_g11.
_tHousehold decision making --
_gSection 4. --
_tConsumers and subcultures --
_g12.
_tAge and income subcultures --
_g13.
_tSocial class, ethnic and spiritual subcultures --
_gSection 5. --
_tConsumers and culture --
_g14.
_tThe culture of consumption --
_g15.
_tThe creation and diffusion of global consumer culture --
_tHow to check your ethics --
_tHow to find information on Australian consumer behaviour --
_gGlossary --
_gIndex.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior
_zAustralia
_9583855
700 1 _aRussell-Bennett, Rebekah.
700 1 _aPrevite, Josephine,
_eauthor.
907 _a.b1166308x
_b02-02-21
_c27-10-15
998 _ab
_as
_b06-04-16
_cm
_da
_feng
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