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005 | 20211104042026.0 | ||
008 | 090106s2010 xnaa b 001 0 eng d | ||
020 |
_a1442507306 _qpbk |
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020 |
_a9781442507302 _qpbk |
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035 | _a(ATU)b1166308x | ||
035 | _a(OCoLC)437283684 | ||
040 |
_aAU@ _beng _erda _cAU@ _dOCoLC _dATU |
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042 | _aanuc | ||
043 | _au-at--- | ||
082 | 0 | 4 |
_a658.8342 _222 |
100 | 1 |
_aSolomon, Michael R., _eauthor. _9233946 |
|
245 | 1 | 0 |
_aConsumer behaviour : _bbuying, having, being / _cMichael R. Solomon, Rebekah Russell-Bennett and Josephine Previte. |
250 | _aSecond edition. | ||
264 | 1 |
_aFrenchs Forest, N.S.W. : _bPearson, _c2010. |
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300 |
_axiii, 506 pages : _billustrations ; _c28 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aPrevious ed.: 2007. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gSection 1. -- _tConsumers in the market place -- _g1. _tConsumers rule -- _gSection 2. _tConsumers as individuals -- _g2. _tPerception -- _g3. _tLearning and memory -- _g4. _tMotivation and values -- _g5. _tThe self -- _g6. _tPersonality and lifestyles -- _g7. _tAttitudes and attitude change -- _gSection 3. -- _tConsumers as decision makers -- _g8. _tIndividual decision making -- _g9. _tBuying and disposing -- _g10. _tGroup influence and opinion leadership -- _g11. _tHousehold decision making -- _gSection 4. -- _tConsumers and subcultures -- _g12. _tAge and income subcultures -- _g13. _tSocial class, ethnic and spiritual subcultures -- _gSection 5. -- _tConsumers and culture -- _g14. _tThe culture of consumption -- _g15. _tThe creation and diffusion of global consumer culture -- _tHow to check your ethics -- _tHow to find information on Australian consumer behaviour -- _gGlossary -- _gIndex. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumer behavior _zAustralia _9583855 |
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700 | 1 | _aRussell-Bennett, Rebekah. | |
700 | 1 |
_aPrevite, Josephine, _eauthor. |
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907 |
_a.b1166308x _b02-02-21 _c27-10-15 |
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998 |
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