000			04217cam a2200349 i 4500
005			20221101223745.0
008			100115s2009 caua bf 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a184787505X
020			_a9781847875051
035			_a(ATU)b11621990
035			_a(OCoLC)437083494
040			_aUKM _beng _erda _cUKM _dBWKUK _dYDXCP _dOCoLC _dATU
050		4	_aHF5415 _b.S24 2009
082	0	4	_a658.8001 _222
245	0	4	_aThe SAGE handbook of marketing theory / _cedited by Pauline Maclaran [and others].
246	3	0	_aMarketing theory
264		1	_aLos Angeles ; _aLondon : _bSAGE, _c2009.
300			_axviii, 523 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tIntroduction / _rPauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski -- _gPart One. _tHistorical Development of Marketing Theory -- _tThe Early Schools of Marketing Thought / _rEric H. Shaw, D. G. Brian Jones and Paula A. McClean -- _tThe Modern Schools of Marketing Thought / _rD. G. Brian Jones, Eric H. Shaw and Paula A. McClean -- _tThe Emergence of Consumer Research / _rHarold Kassarjian and Ronald C.Goodstein -- _tThe Evolution of Market Research / _rDavid W. Stewart -- _tTheorizing Advertising: Managerial, Scientific and Cultural Approaches / _rChris Hackley -- _gPart Two. _tPhilosophical Underpinnings of Theory -- _tThe Philosophical Foundations of Marketing Research / _rShelby D. Hunt and Jared M. Hansen -- _tFor Scientific Realism and Truth Critical Marketing: Marketing in Critical Condition / _rA. Fuat Firat and Mark Tadajewski -- _tThe Marketing Theory or Theories into Marketing: Plurality of Research Traditions and Paradigms / _rKristian Moller, Jacqueline Pels and Michael Saren -- _tDebates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science / _rJohn O'shaughnessy -- _gPart Three. _tMajor Theoretical Debates -- _tShaping Exchanges, Performing Markets: The Study of Marketing Practices / _rLuis Araujo and Hans Kjellberg -- _tA Service-Dominant Logic for Marketing / _rStephen L. Vargo and Robert F. Lusch Market -- _tIdeology, Globalization and Neoliberalism / _rRobin Wensley The Evolution of Marketing Thought - Richard P. Bagozzi -- _tFrom Economic to Social Exchange and Beyond Metaphorical Myopia: Some Thoughts on Analogical Thinking / _rStephen Brown -- _gPart Four. _tThe Impact of Theory on Representation of the Consumer -- _tRepresenting Global Consumers: Desire, Possession, and Identity / _rRussell W. Belk -- _tConsumer Behavior Analysis / _rGordon R. Foxall -- _tConsumer Agency and Action / _rRichard P. Bagozzi -- _tCultural Influences on Representations of the Consumer in Marketing Theory / _rPauline Maclaran, Margaret Hogg and Alan Bradshaw -- _gPart Five. _tImpact of Theory on Representations of the Marketing Organisation -- _tInteraction in Networks / _rLars-Erik Gadde and Hakan Hakansson -- _tA Configuration Perspective of the Marketing Organisation / _rRoderick J. Brodie, Vicki Little and Richard W. Brookes -- _tOrientation and Marketing Metrics / _rJonathan Knowles and Tim Ambler -- _tRelationship Marketing as Promise Management / _rChristian Gro(um)nroos -- _gPart Six. _tContemporary and Future Issues in Marketing Theory -- _tMarketing Systems, Macromarketing and the Quality of Life / _rRoger A. Layton -- _tThe Role of Marketing in Ancient and Contemporary Cultural Evolution / _rElizabeth C. Hirschman -- _tThe Darwinian Underpinnings of Consumption / _rGad Saad -- _tThe Linking Value In Experiential Marketing: Acknowledging The Role Of Working Consumers / _rBernard Cova and Daniele Dalli -- _tTechnology, Consumers and Marketing Theory / _rNikhilesh Dholakia, Detlev Zwick and Janice Denegri-Knott.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing _xPhilosophy _9763238
700	1		_aMaclaran, Pauline, _eeditor. _91037749
907			_a.b11621990 _b03-10-17 _c27-10-15
942			_cB
945			_a658.8001 SAG _g1 _iA277240B _j0 _lcmain _o- _p$169.55 _q- _r- _s- _t0 _u7 _v6 _w0 _x3 _y.i12988315 _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gcau _h4
999			_c1204350 _d1204350