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008 010101s2010 maua b 001 0 eng d
010 _a 2009000932
011 _aBIB MATCHES WORLDCAT
020 _a0205609309
_qalk. paper
020 _a9780205609307
_qalk. paper
020 _a0205705898
_qpbk.
020 _a9780205705894
_qpbk.
035 _a(OCoLC)268788413
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dUKM
_dATU
050 0 0 _aHM1206
_b.B44 2010
082 0 0 _a302.2
_222
100 1 _aBeebe, Steven A.,
_d1950-
_eauthor.
_9433717
245 1 0 _aCommunication :
_bprinciples for a lifetime /
_cSteven A. Beebe, Susan J. Beebe , Diana K. Ivy.
250 _aFourth edition.
264 1 _aBoston :
_bAllyn & Bacon,
_c[2010]
264 4 _c©2010
300 _axxvii, 483 pages :
_billustrations (some colour) ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 452-474) and index.
505 0 0 _tPreface --
_tIntroduction: Communication Principles for a Lifetime --
_tDeveloping Your Presentation --
_tAn Overview of the Presentational Speaking Process --
_tDeveloping Your Presentation Step by Step: Consider Your Audience --
_tUnderstanding Speaker Anxiety --
_tManaging Speaker Anxiety --
_tKnow How to Develop a Presentation --
_tBe Prepared --
_tFocus on Your Audience --
_tFocus on Your Message --
_tGive Yourself a Mental Pep Talk --
_tUse Deep-Breathing Techniques --
_tTake Advantage of Opportunities to Speak --
_tSeek Professional Help --
_tSelecting and Narrowing Your Topic --
_tWho Is the Audience? --
_tWhat Is the Occasion? --
_tWhat Are My Interests and Experiences? --
_tSilent Brainstorming --
_tOn the Web --
_tScanning Web Directories and Web Pages --
_tListening and Reading for Topic Ideas --
_tDeveloping Your Presentation Step by Step: Select and Narrow Your Topic --
_tIdentifying Your Purpose --
_tGeneral Purpose --
_tSpecific Purpose --
_tDeveloping Your Central Idea --
_tDeveloping Your Presentation Step by Step: Determine Your Purpose --
_tAudience-Centered --
_tA Single Topic --
_tA Complete Declarative Sentence --
_tDeveloping Your Presentation Step by Step: Develop Your Central Idea --
_tDirect, Specific Language --
_tGenerating Main Ideas --
_tDoes the Central Idea Have Logical Divisions? --
_tCan You Think of Several Reasons the Central Idea Is True? --
_tDeveloping Your Presentation Step by Step: Determine Your Main Ideas --
_tCan You Support the Central Idea with a Series of Steps or a Chronological Sequence? --
_tGathering Supporting Material --
_tSources of Supporting Material --
_tTechnology and Communication: A New Kind of SearchEngine --
_tEthics and Communication: The Question of Speechwriting --
_tDeveloping Your Presentation Step by Step: Gather Supporting Material --
_tTypes of Supporting Material --
_tAcknowledgment of Supporting Material --
_tDiversity and Communication: Adapting to Diverse Audiences --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tDiscussion and Review --
_tPutting Principles into Practice --
_g4.1.
_tPractice Test --
_tOrganizing and Outlining Your Presentation --
_tOrganizing Your Main Ideas --
_tOrganizing Ideas Chronologically --
_tOrganizing Ideas Topically --
_tOrganizing Ideas Spatially --
_tOrganizing Ideas to Show Cause and Effect --
_tOrganizing Ideas by Problem and Solution --
_tOrganizing Your Supporting Material --
_tDiversity and Communication: Acknowledging Cultural Differences in Organizing Messages --
_tDeveloping Your Presentation Step by Step: Organize Your Speech --
_tOrganizing Your Presentation for the Ears of Others --
_tPreviews --
_tEthics and Communication: The Ethics of Primacy and Recency --
_tVerbal and Nonverbal Transitions --
_tSummaries --
_tIntroducing and Concluding Your Presentation --
_tIntroductions --
_tOn the Web --
_tConclusions --
_tOutlining Your Presentation --
_tPreparation Outline --
_tTechnology and Communication: Using Outlining Software --
_tSample Preparation Outline --
_tDelivery Outline --
_tSample Delivery Outline --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tDiscussion and Review --
_tPutting Principles into Practice --
_g4.2.
_tPractice Test --
_tDelivering Your Presentation --
_tMethods of Delivery --
_tManuscript Speaking --
_tMemorized Speaking --
_tImpromptu Speaking --
_tExtemporaneous Speaking --
_tEffective Verbal Delivery --
_tUsing Words Well --
_tCrafting Memorable Word Structures --
_tEffective Nonverbal Delivery --
_tEye Contact --
_tPhysical Delivery --
_tDiversity and Communication: The Academic Quarter --
_tFacial Expression --
_tOn the Web --
_tVocal Delivery --
_tDeveloping Your Presentation Step by Step: Rehearse Your Presentation --
_tTechnology and Communication: Rehearsing on Videotape --
_tAppearance --
_tEffective Presentation Aids --
_tTypes of Presentation Aids --
_tComputer-Generated Presentation Aids --
_tGuidelines for Preparing Presentation Aids --
_tEthics and Communication: Profanity in an Audio Presentation Aid --
_tGuidelines for Using Presentation Aids --
_tSome Final Tips for Rehearsing and Delivering Your Presentation --
_tDeveloping Your Presentation Step by Step: Deliver Your Presentation --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tDiscussion and Review --
_tPutting Principles into Practice --
_g4.3.
_tPractice Test --
_tSpeaking to Inform --
_tTypes of Informative Presentations --
_tEthics and Communication: Confidential or Potentially Dangerous Information --
_tPresentations about Objects --
_tPresentations about Procedures --
_tPresentations about People --
_tPresentations about Events --
_tPresentations about Ideas --
_tStrategies for Organizing Your Informative Presentation --
_tOrganizing Presentations about Objects --
_tOrganizing Presentations about Procedures --
_tOrganizing Presentations about People --
_tOrganizing Presentations about Events --
_tOrganizing Presentations about Ideas --
_tStrategies for Making Your Informative Presentation Clear --
_tSimplify Ideas --
_tPace Your Information Flow --
_tRelate New Information to Old --
_tDiversity and Communication: Using an Interpreter --
_tStrategies for Making Your Informative Presentation Interesting --
_tRelate to Your Listeners' Interests --
_tUse Attention-Catching Supporting Material --
_tEstablish a Motive for Your Audience to Listen to You --
_tOn the Web --
_tUse Word Pictures --
_tTechnology and Communication: Using an Electronic Thesaurus --
_tCreate Interesting Presentation Aids --
_tUse Humor --
_tStrategies for Making Your Informative Presentation Memorable --
_tBuild In Redundancy --
_tUse Adult Learning Principles --
_tReinforce Key Ideas Verbally --
_tReinforce Key Ideas Nonverbally --
_tSample Informative Presentation: The Power of Music --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tDiscussion and Review --
_tPutting Principles into Practice --
_g4.4.
_tPractice Test --
_tSpeaking to Persuade --
_tPersuasion Defined --
_tEthics and Communication: Hidden Agendas --
_tMotivating Your Audience: The Psychology of Persuasion --
_tMotivating with Dissonance --
_tMotivating with Needs --
_tMotivating with Fear Appeals --
_tMotivating with Positive Appeals --
_tSelecting and Narrowing Your Persuasive Topic --
_tIdentifying Your Persuasive Purpose --
_tDeveloping Your Central Idea as a Persuasive Proposition --
_tPropositions of Fact --
_tPropositions of Value --
_tPropositions of Policy --
_tSupporting Your Presentation with Credibility, Logic, and Emotion --
_tEthos: Establishing Your Credibility --
_tDiversity and Communication: "Elementary Reasoning, My Dear Watson" --
_tLogos: Using Evidence and Reasoning --
_tOn the Web --
_tPathos: Using Emotion --
_tOrganizing Your Persuasive Message --
_tProblem and Solution --
_tCause and Effect --
_tRefutation --
_tThe Motivated Sequence --
_tTechnology and Communication: The Motivated Sequence in Television Advertising --
_tHow to Adapt Ideas to People and People to Ideas --
_tThe Receptive Audience --
_tThe Neutral Audience --
_tThe Unreceptive Audience --
_tSample Persuasive Presentation: Cruisin' Out of Control --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tDiscussion and Review --
_tPutting Principles into Practice --
_g4.5.
_tPractice Test --
_tTechnology and Presentational Communication --
_tSource Material for Presentations --
_tTechnological Innovations and Presentation Aids --
_tTechnology and Enhanced SpeechDelivery --
_tPrinciples for a Lifetime: Enhancing Your Skills --
_tSummary --
_tSample Speeches for Discussion and Evaluation --
_tInformative Speech --
_tPersuasive Speech.
588 _aMachine converted from AACR2 source record.
650 0 _aCommunication.
_9315742
700 1 _aBeebe, Susan J.,
_eauthor.
_91074542
700 1 _aIvy, Diana K.,
_eauthor.
_91076622
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