000 03453cam a2200517 i 4500
005 20211105072543.0
006 m fq b
007 ta
007 co ug ---a||||
008 090401s2010 njua b 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a0470087021
_qhbk.
020 _a9780470087022
_qhbk.
035 _a(ATU)b11614304
035 _a(OCoLC)317563647
040 _aAU
_beng
_erda
_cAU
_dATU
082 0 4 _a658.83
_222
100 1 _aMcDaniel, Carl,
_cJr.,
_d1941-
_eauthor.
_9231690
245 1 0 _aMarketing research /
_cCarl McDaniel, Jr., Roger Gates.
250 _aEighth edition.
264 1 _aHoboken, N.J. :
_bWiley,
_c[2010]
264 4 _c©2010
300 _axxx, 693 pages :
_billustrations (some colour) ;
_c26 cm +
_e1 computer disc (12 cm)
336 _atext
_btxt
_2rdacontent
336 _acomputer dataset
_bcod
_2rdacontent
_3Accompanying material
337 _aunmediated
_bn
_2rdamedia
337 _acomputer
_bc
_2rdamedia
_3Accompanying material
338 _avolume
_bnc
_2rdacarrier
338 _acomputer disc
_bcd
_2rdacarrier
_3Accompanying material
500 _a"SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.
500 _aAccompanied by: 1 computer disc (CD-ROM)
504 _aIncludes bibliographical references and index.
505 0 0 _gPart One.
_tAn Introduction To Marketing Research --
_tThe Role of Marketing Research in Management Decision Making --
_tProblem Definition and the Research Process --
_gPart Two.
_tCreating a research design --
_tSecondary Data and Databases --
_tQualitative Research --
_tSurvey Research: The Profound Impact of the Internet --
_tPrimary Data Collection: Observation --
_tPrimary Data Collection: Experimentation --
_gPart Three.
_tData Acquisition --
_tThe Concept of Measurement and Attitude Scales --
_tQuestionnaire Design --
_tBasic Sampling Issues --
_tSample Size Determination --
_gPart Four.
_tData Analysis --
_tData Processing, Fundamental Data Analysis, and the Statistical Testing of Differences --
_tBivariate Correlation and Regression --
_gPart Five.
_tMarketing research in action --
_tCommunicating the Research Results --
_tManaging Marketing Research and Research Ethics --
_gAppendix Statistical.
_tTables.
538 _aSystem requirements for accompanying CD-ROM: Windows XP or Vista.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research
_9338698
700 1 _aGates, Roger H.,
_d1942-
_eauthor.
_9227567
730 0 2 _aSPSS for Windows
_9499853
907 _a.b11614304
_b13-08-21
_c27-10-15
998 _a(2)b
_a(2)c
_a(2)s
_b06-04-16
_cm
_da
_feng
_gnju
_h0
945 _a658.83 MCD ACCOMPANYING PART ( DISC )
_g1
_iA473472B
_j0
_lcmain
_n27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons
_oz
_p$126.97
_q-
_r-
_s-
_t9
_u13
_v2
_w0
_x1
_y.i13076164
_z29-10-15
945 _a658.83 MCD
_g1
_iA490553B
_j0
_lsmain
_o-
_p$115.47
_q-
_r-
_s-
_t0
_u50
_v0
_w0
_x0
_y.i13094762
_z29-10-15
945 _a658.83 MCD
_g1
_iA490556B
_j0
_lsmain
_n27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons
_oz
_p$115.47
_q-
_r-
_s-
_t0
_u14
_v2
_w0
_x1
_y.i13094774
_z29-10-15
945 _a658.83 MCD ACCOMPANYING PART ( DISC )
_g1
_iA490555B
_j0
_lsmain
_n27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons
_oz
_p$0.00
_q-
_r-
_s-
_t9
_u8
_v0
_w0
_x0
_y.i1309502x
_z29-10-15
942 _cB
999 _c1203726
_d1203726