000 08425cam a2200373 a 4500
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008 061003s2009 enka b 001 0 eng
011 _aBIB MATCHES WORLDCAT
020 _a9780273722526 (pbk.)
020 _a0273722522 (pbk.)
035 _a(OCoLC)455801840
040 _aUKM
_cUKM
_dATU
082 0 4 _a330
_222
100 1 _aSloman, John,
_d1947-
_9391860
245 1 0 _aEconomics for business.
250 _a5th ed. /
_bJohn Sloman, Kevin Hinde, Dean Garratt.
264 1 _aHarlow, England :
_bFinancial Times/Prentice Hall,
_c2009.
300 _axxxiii, 742, [61] p. :
_bill. ;
_c27 cm.
500 _aPrevious ed.: 2007.
500 _aPrevious ed.: / John Sloman, Mark Sutcliffe. 2004.
504 _aIncludes bibliographical references and index.
505 0 0 _gPart A.
_tBusiness and economics --
_g1.
_tThe business environment and business economics --
_g1.1.
_tThe business environment --
_g1.2.
_tThe structure of industry --
_g1.3.
_tThe determinants of business performance --
_g2.
_tEconomics and the world of business --
_g2.1.
_tWhat do economists study? --
_g2.2.
_tBusiness economics: the macroeconomic environment --
_g2.3.
_tBusiness economics: microeconomic choices --
_g3.
_tBusiness organisations --
_g3.1.
_tThe nature of firms --
_g3.2.
_tThe firm as a legal entity --
_g3.3.
_tThe internal organisation of the firm --
_gPart B.
_tBusiness and markets --
_g4.
_tThe working of competitive markets --
_g4.1.
_tBusiness in a competitive market --
_g4.2.
_tDemand --
_g4.3.
_tSupply --
_g4.4.
_tPrice and output determination --
_g5.
_tBusiness in a market environment --
_g5.1.
_tPrice elasticity of demand --
_g5.2.
_tThe importance of price elasticity of demand to business --
_g5.3.
_tOther elasticities --
_g5.4.
_tThe time dimension of market adjustment --
_g5.5.
_tDealing with uncertainty --
_gPart C.
_tBackground to demand --
_g6.
_tDemand and the consumer --
_g6.1.
_tMarginal utility theory --
_g6.2.
_tDemand under conditions of risk and uncertainty --
_g6.3.
_tThe characteristics approach to analysing consumer demand --
_g7.
_tDemand and the firm --
_g7.1.
_tEstimating demand functions --
_g7.2.
_tForecasting demand --
_g8.
_tProducts, marketing and advertising --
_g8.1.
_tProduct differentiation --
_g8.2.
_tMarketing the product --
_g8.3.
_tAdvertising --
_gPart D.
_tBackground to supply --
_g9.
_tCosts of production --
_g9.1.
_tThe meaning of costs --
_g9.2.
_tProduction in the short run --
_g9.3.
_tCosts in the short run --
_g9.4.
_tProduction in the long run --
_g9.5.
_tCosts in the long run --
_g10.
_tRevenue and profit --
_g10.1.
_tRevenue --
_g10.2.
_tProfit maximisation --
_gPart E.
_tSupply: short-run profit maximisation --
_g11.
_tProfit maximisation under perfect competition and monopoly --
_g11.1.
_tAlternative market structures --
_g11.2.
_tPerfect competition --
_g11.3.
_tMonopoly --
_g11.4.
_tPotential competition or potential monopoly? The theory of contestable markets --
_g12.
_tProfit maximisation under imperfect competition --
_g12.1.
_tMonopolistic competition --
_g12.2.
_tOligopoly --
_g12.3.
_tGame theory --
_gPart F.
_tSupply: alternative strategies --
_g13.
_tAn introduction to business strategy --
_g13.1.
_tWhat is strategy? --
_g13.2.
_tStrategic analysis --
_g13.3.
_tStrategic choice --
_g13.4.
_tBusiness strategy in a global economy --
_g13.5.
_tStrategy: evaluation and implementation --
_g14.
_tAlternative theories of the firm --
_g14.1.
_tProblems with traditional theory --
_g14.2.
_tAlternative maximising theories --
_g14.3.
_tMultiple aims --
_g15.
_tGrowth strategy --
_g15.1.
_tGrowth and profitability --
_g15.2.
_tConstraints on growth --
_g15.3.
_tAlternative growth strategies --
_g15.4.
_tInternal growth --
_g15.5.
_tExternal growth through merger --
_g15.6.
_tExternal growth through strategic alliance --
_g15.7.
_tExplaining external firm growth: a transactions costs approach --
_g16.
_tThe small-firm sector --
_g16.1.
_tDefining the small-firm sector --
_g16.2.
_tThe survival, growth and failure of small businesses --
_g16.3.
_tGovernment assistance and the small firm --
_g17.
_tPricing strategy --
_g17.1.
_tPricing and market structure --
_g17.2.
_tAlternative pricing strategies --
_g17.3.
_tPrice discrimination --
_g17.4.
_tMultiple product pricing --
_g17.5.
_tTransfer pricing --
_g17.6.
_tPricing and the product life cycle --
_gPart G.
_tThe firm in the factor market --
_g18.
_tLabour markets, wages and industrial relations --
_g18.1.
_tThe UK labour market --
_g18.2.
_tMarket-determined wage rates and employment --
_g18.3.
_tFirms with power in the labour market --
_g18.4.
_tThe role of trade unions --
_g18.5.
_tThe efficiency wage hypothesis --
_g18.6.
_tLow pay and discrimination --
_g18.7.
_tThe flexible firm and the market for labour --
_g19.
_tInvestment and the employment of capital --
_g19.1.
_tThe pricing of capital and capital services --
_g19.2.
_tThe demand for and supply of capital services --
_g19.3.
_tInvestment appraisal --
_g19.4.
_tFinancing investment --
_g19.5.
_tThe stock market --
_gPart H.
_tThe relationship between government and business --
_g20.
_tReasons for government intervention in the market --
_g20.1.
_tMarkets and the role of government --
_g20.2.
_tTypes of market failure --
_g20.3.
_tGovernment intervention in the market --
_g20.4.
_tThe case for less government intervention --
_g20.5.
_tFirms and social responsibility --
_g21.
_tGovernment and the firm --
_g21.1.
_tCompetition policy --
_g21.2.
_tPolicies towards research and development (R&D) --
_g21.3.
_tPolicies towards training --
_g22.
_tGovernment and the market --
_g22.1.
_tEnvironmental policy --
_g22.2.
_tTransport policy --
_g22.3.
_tPrivatisation and regulation --
_gPart I.
_tBusiness in the international environment --
_g23.
_tGlobalisation and multinational business --
_g23.1.
_tGlobalisation: setting the scene --
_g23.2.
_tWhat is a multinational corporation? --
_g23.3.
_tTrends in multinational investment --
_g23.4.
_tWhy do businesses go multinational? --
_g23.5.
_tThe advantages of MNC investment for the host state --
_g23.6.
_tThe disadvantages of MNC investment for the host state --
_g23.7.
_tMultinational corporations and developing economies --
_g24.
_tInternational trade --
_g24.1.
_tTrading patterns --
_g24.2.
_tThe advantages of trade --
_g24.3.
_tArguments for restricting trade --
_g24.4.
_tThe world trading system and the WTO --
_g25.
_tTrading blocs --
_g25.1.
_tPreferential trading --
_g25.2.
_tPreferential trading in practice --
_gPart J.
_tThe macroeconomic environment --
_g26.
_tThe macroeconomic environment of business --
_g26.1.
_tMacroeconomic objectives --
_g26.2.
_tEconomic growth --
_g26.3.
_tUnemployment --
_g26.4.
_tInflation --
_g26.5.
_tThe business cycle and macroeconomic objectives --
_g26.6.
_tThe circular flow of income --
_g27.
_tThe balance of payments and exchange rates --
_g27.1.
_tThe balance of payments account --
_g27.2.
_tThe exchange rate --
_g27.3.
_tExchange rates and the balance of payments --
_g27.4.
_tFixed versus floating exchange rates --
_g28.
_tBanking, money and interest rates --
_g28.1.
_tThe meaning and functions of money --
_g28.2.
_tThe financial system --
_g28.3.
_tThe supply of money --
_g28.4.
_tThe demand for money --
_g28.5.
_tEquilibrium --
_g29.
_tBusiness activity, employment and inflation --
_g29.1.
_tThe determination of business activity --
_g29.2.
_tThe relationship between money and GDP --
_g29.3.
_tUnemployment and inflation --
_g29.4.
_tInflation targeting and unemployment --
_g29.5.
_tBusiness cycles --
_gPart K.
_tMacroeconomic policy --
_g30.
_tDemand-side policy --
_g30.1.
_tFiscal policy --
_g30.2.
_tMonetary policy --
_g30.3.
_tAttitudes towards demand management --
_g31.
_tSupply-side policy --
_g31.1.
_tSupply-side problems --
_g31.2.
_tMarket-orientated supply-side policies --
_g31.3.
_tInterventionist supply-side policies --
_g31.4.
_tRegional policy --
_g32.
_tInternational economic policy --
_g32.1.
_tGlobal interdependence --
_g32.2.
_tInternational harmonisation of economic policies --
_g32.3.
_tEuropean economic and monetary union --
_g32.4.
_tAlternative policies for achieving currency stability.
650 0 _aManagerial economics
_9320361
650 0 _aEconomics.
_9347124
650 0 _aBusiness.
_9314880
650 0 _aCommerce.
_9315713
700 1 _aHinde, Kevin.
_91076286
700 1 _aGarratt, Dean.
_91076287
907 _a.b11611996
_b30-09-18
_c27-10-15
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