000 | 08425cam a2200373 a 4500 | ||
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005 | 20221109180616.0 | ||
008 | 061003s2009 enka b 001 0 eng | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a9780273722526 (pbk.) | ||
020 | _a0273722522 (pbk.) | ||
035 | _a(OCoLC)455801840 | ||
040 |
_aUKM _cUKM _dATU |
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082 | 0 | 4 |
_a330 _222 |
100 | 1 |
_aSloman, John, _d1947- _9391860 |
|
245 | 1 | 0 | _aEconomics for business. |
250 |
_a5th ed. / _bJohn Sloman, Kevin Hinde, Dean Garratt. |
||
264 | 1 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c2009. |
|
300 |
_axxxiii, 742, [61] p. : _bill. ; _c27 cm. |
||
500 | _aPrevious ed.: 2007. | ||
500 | _aPrevious ed.: / John Sloman, Mark Sutcliffe. 2004. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPart A. _tBusiness and economics -- _g1. _tThe business environment and business economics -- _g1.1. _tThe business environment -- _g1.2. _tThe structure of industry -- _g1.3. _tThe determinants of business performance -- _g2. _tEconomics and the world of business -- _g2.1. _tWhat do economists study? -- _g2.2. _tBusiness economics: the macroeconomic environment -- _g2.3. _tBusiness economics: microeconomic choices -- _g3. _tBusiness organisations -- _g3.1. _tThe nature of firms -- _g3.2. _tThe firm as a legal entity -- _g3.3. _tThe internal organisation of the firm -- _gPart B. _tBusiness and markets -- _g4. _tThe working of competitive markets -- _g4.1. _tBusiness in a competitive market -- _g4.2. _tDemand -- _g4.3. _tSupply -- _g4.4. _tPrice and output determination -- _g5. _tBusiness in a market environment -- _g5.1. _tPrice elasticity of demand -- _g5.2. _tThe importance of price elasticity of demand to business -- _g5.3. _tOther elasticities -- _g5.4. _tThe time dimension of market adjustment -- _g5.5. _tDealing with uncertainty -- _gPart C. _tBackground to demand -- _g6. _tDemand and the consumer -- _g6.1. _tMarginal utility theory -- _g6.2. _tDemand under conditions of risk and uncertainty -- _g6.3. _tThe characteristics approach to analysing consumer demand -- _g7. _tDemand and the firm -- _g7.1. _tEstimating demand functions -- _g7.2. _tForecasting demand -- _g8. _tProducts, marketing and advertising -- _g8.1. _tProduct differentiation -- _g8.2. _tMarketing the product -- _g8.3. _tAdvertising -- _gPart D. _tBackground to supply -- _g9. _tCosts of production -- _g9.1. _tThe meaning of costs -- _g9.2. _tProduction in the short run -- _g9.3. _tCosts in the short run -- _g9.4. _tProduction in the long run -- _g9.5. _tCosts in the long run -- _g10. _tRevenue and profit -- _g10.1. _tRevenue -- _g10.2. _tProfit maximisation -- _gPart E. _tSupply: short-run profit maximisation -- _g11. _tProfit maximisation under perfect competition and monopoly -- _g11.1. _tAlternative market structures -- _g11.2. _tPerfect competition -- _g11.3. _tMonopoly -- _g11.4. _tPotential competition or potential monopoly? The theory of contestable markets -- _g12. _tProfit maximisation under imperfect competition -- _g12.1. _tMonopolistic competition -- _g12.2. _tOligopoly -- _g12.3. _tGame theory -- _gPart F. _tSupply: alternative strategies -- _g13. _tAn introduction to business strategy -- _g13.1. _tWhat is strategy? -- _g13.2. _tStrategic analysis -- _g13.3. _tStrategic choice -- _g13.4. _tBusiness strategy in a global economy -- _g13.5. _tStrategy: evaluation and implementation -- _g14. _tAlternative theories of the firm -- _g14.1. _tProblems with traditional theory -- _g14.2. _tAlternative maximising theories -- _g14.3. _tMultiple aims -- _g15. _tGrowth strategy -- _g15.1. _tGrowth and profitability -- _g15.2. _tConstraints on growth -- _g15.3. _tAlternative growth strategies -- _g15.4. _tInternal growth -- _g15.5. _tExternal growth through merger -- _g15.6. _tExternal growth through strategic alliance -- _g15.7. _tExplaining external firm growth: a transactions costs approach -- _g16. _tThe small-firm sector -- _g16.1. _tDefining the small-firm sector -- _g16.2. _tThe survival, growth and failure of small businesses -- _g16.3. _tGovernment assistance and the small firm -- _g17. _tPricing strategy -- _g17.1. _tPricing and market structure -- _g17.2. _tAlternative pricing strategies -- _g17.3. _tPrice discrimination -- _g17.4. _tMultiple product pricing -- _g17.5. _tTransfer pricing -- _g17.6. _tPricing and the product life cycle -- _gPart G. _tThe firm in the factor market -- _g18. _tLabour markets, wages and industrial relations -- _g18.1. _tThe UK labour market -- _g18.2. _tMarket-determined wage rates and employment -- _g18.3. _tFirms with power in the labour market -- _g18.4. _tThe role of trade unions -- _g18.5. _tThe efficiency wage hypothesis -- _g18.6. _tLow pay and discrimination -- _g18.7. _tThe flexible firm and the market for labour -- _g19. _tInvestment and the employment of capital -- _g19.1. _tThe pricing of capital and capital services -- _g19.2. _tThe demand for and supply of capital services -- _g19.3. _tInvestment appraisal -- _g19.4. _tFinancing investment -- _g19.5. _tThe stock market -- _gPart H. _tThe relationship between government and business -- _g20. _tReasons for government intervention in the market -- _g20.1. _tMarkets and the role of government -- _g20.2. _tTypes of market failure -- _g20.3. _tGovernment intervention in the market -- _g20.4. _tThe case for less government intervention -- _g20.5. _tFirms and social responsibility -- _g21. _tGovernment and the firm -- _g21.1. _tCompetition policy -- _g21.2. _tPolicies towards research and development (R&D) -- _g21.3. _tPolicies towards training -- _g22. _tGovernment and the market -- _g22.1. _tEnvironmental policy -- _g22.2. _tTransport policy -- _g22.3. _tPrivatisation and regulation -- _gPart I. _tBusiness in the international environment -- _g23. _tGlobalisation and multinational business -- _g23.1. _tGlobalisation: setting the scene -- _g23.2. _tWhat is a multinational corporation? -- _g23.3. _tTrends in multinational investment -- _g23.4. _tWhy do businesses go multinational? -- _g23.5. _tThe advantages of MNC investment for the host state -- _g23.6. _tThe disadvantages of MNC investment for the host state -- _g23.7. _tMultinational corporations and developing economies -- _g24. _tInternational trade -- _g24.1. _tTrading patterns -- _g24.2. _tThe advantages of trade -- _g24.3. _tArguments for restricting trade -- _g24.4. _tThe world trading system and the WTO -- _g25. _tTrading blocs -- _g25.1. _tPreferential trading -- _g25.2. _tPreferential trading in practice -- _gPart J. _tThe macroeconomic environment -- _g26. _tThe macroeconomic environment of business -- _g26.1. _tMacroeconomic objectives -- _g26.2. _tEconomic growth -- _g26.3. _tUnemployment -- _g26.4. _tInflation -- _g26.5. _tThe business cycle and macroeconomic objectives -- _g26.6. _tThe circular flow of income -- _g27. _tThe balance of payments and exchange rates -- _g27.1. _tThe balance of payments account -- _g27.2. _tThe exchange rate -- _g27.3. _tExchange rates and the balance of payments -- _g27.4. _tFixed versus floating exchange rates -- _g28. _tBanking, money and interest rates -- _g28.1. _tThe meaning and functions of money -- _g28.2. _tThe financial system -- _g28.3. _tThe supply of money -- _g28.4. _tThe demand for money -- _g28.5. _tEquilibrium -- _g29. _tBusiness activity, employment and inflation -- _g29.1. _tThe determination of business activity -- _g29.2. _tThe relationship between money and GDP -- _g29.3. _tUnemployment and inflation -- _g29.4. _tInflation targeting and unemployment -- _g29.5. _tBusiness cycles -- _gPart K. _tMacroeconomic policy -- _g30. _tDemand-side policy -- _g30.1. _tFiscal policy -- _g30.2. _tMonetary policy -- _g30.3. _tAttitudes towards demand management -- _g31. _tSupply-side policy -- _g31.1. _tSupply-side problems -- _g31.2. _tMarket-orientated supply-side policies -- _g31.3. _tInterventionist supply-side policies -- _g31.4. _tRegional policy -- _g32. _tInternational economic policy -- _g32.1. _tGlobal interdependence -- _g32.2. _tInternational harmonisation of economic policies -- _g32.3. _tEuropean economic and monetary union -- _g32.4. _tAlternative policies for achieving currency stability. |
650 | 0 |
_aManagerial economics _9320361 |
|
650 | 0 |
_aEconomics. _9347124 |
|
650 | 0 |
_aBusiness. _9314880 |
|
650 | 0 |
_aCommerce. _9315713 |
|
700 | 1 |
_aHinde, Kevin. _91076286 |
|
700 | 1 |
_aGarratt, Dean. _91076287 |
|
907 |
_a.b11611996 _b30-09-18 _c27-10-15 |
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