000 02874cam a2200445 i 4500
005 20221101223102.0
008 091027s2008 ne a b 001 0 eng d
010 _a 2007043050
011 _aBIB MATCHES WORLDCAT
020 _a0123735580
_qalk. paper
020 _a9780123735584
_qalk. paper
035 _a(ATU)b11599467
035 _a(OCoLC)176861317
040 _aDLC
_beng
_erda
_cDLC
_dYDXCP
_dBTCTA
_dBAKER
_dC#P
_dUKM
_dATU
050 0 0 _aQA76.9.U83
_bT95 2008
082 0 0 _a303.4834
_222
100 1 _aTullis, Tom
_q(Thomas),
_eauthor.
_9268235
245 1 0 _aMeasuring the user experience :
_bcollecting, analyzing, and presenting usability metrics /
_cTom Tullis, Bill Albert.
246 3 _aMeasuring the user experience :
_bCollecting, analysing, and presenting usability metrics
264 1 _aAmsterdam ;
_aBoston :
_bElsevier/Morgan Kaufmann,
_c[2008]
264 4 _c©2008
300 _axvii, 317 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aMorgan Kaufmann series in interactive technologies
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction --
_tBackground: Data Types --
_tSampling Size --
_tExperimental Design --
_tData Analysis. Overview of Usability Metrics: Types of Metrics --
_tMethods and Metrics --
_tSummative vs. Formative --
_tChoosing Appropriate Metrics. Performance Metrics: Task Success --
_tCompletion Time --
_tErrors --
_tEfficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue --
_tSeverity Ratings --
_tTest Biases --
_tReporting Positive Issues. Peferential-Based Metrics: Satisfaction --
_tEase of Use, Usefulness --
_tExpectations --
_tStandard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates --
_tWeb page Abandonment Rates. Derived Metrics: Task-based --
_tAggregate. Observational Metrics: Eye Movements --
_tStress --
_tFacial Expressions --
_tOther Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability --
_tAutomated Methods --
_tDiscount Techniques --
_tServer Log Analysis --
_tA /B Testing. Conclusion: Communication to Management --
_tCost Justification --
_tIndustry Trends.
588 _aMachine converted from AACR2 source record.
650 0 _aUser interfaces (Computer systems)
_9326802
650 0 _aUser interfaces (Computer systems)
_xMeasurement
_9732094
650 0 _aMeasurement
_9341888
650 0 _aTechnology assessment
_9324875
700 1 _aAlbert, Bill
_q(William),
_eauthor.
_9268245
830 0 _aMorgan Kaufmann series in interactive technologies.
_91052514
907 _a.b11599467
_b20-03-18
_c27-10-15
942 _cB
945 _a303.4834 TUL
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