000 | 02874cam a2200445 i 4500 | ||
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005 | 20221101223102.0 | ||
008 | 091027s2008 ne a b 001 0 eng d | ||
010 | _a 2007043050 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0123735580 _qalk. paper |
||
020 |
_a9780123735584 _qalk. paper |
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035 | _a(ATU)b11599467 | ||
035 | _a(OCoLC)176861317 | ||
040 |
_aDLC _beng _erda _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dUKM _dATU |
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050 | 0 | 0 |
_aQA76.9.U83 _bT95 2008 |
082 | 0 | 0 |
_a303.4834 _222 |
100 | 1 |
_aTullis, Tom _q(Thomas), _eauthor. _9268235 |
|
245 | 1 | 0 |
_aMeasuring the user experience : _bcollecting, analyzing, and presenting usability metrics / _cTom Tullis, Bill Albert. |
246 | 3 |
_aMeasuring the user experience : _bCollecting, analysing, and presenting usability metrics |
|
264 | 1 |
_aAmsterdam ; _aBoston : _bElsevier/Morgan Kaufmann, _c[2008] |
|
264 | 4 | _c©2008 | |
300 |
_axvii, 317 pages : _billustrations ; _c24 cm. |
||
336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aMorgan Kaufmann series in interactive technologies | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction -- _tBackground: Data Types -- _tSampling Size -- _tExperimental Design -- _tData Analysis. Overview of Usability Metrics: Types of Metrics -- _tMethods and Metrics -- _tSummative vs. Formative -- _tChoosing Appropriate Metrics. Performance Metrics: Task Success -- _tCompletion Time -- _tErrors -- _tEfficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- _tSeverity Ratings -- _tTest Biases -- _tReporting Positive Issues. Peferential-Based Metrics: Satisfaction -- _tEase of Use, Usefulness -- _tExpectations -- _tStandard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- _tWeb page Abandonment Rates. Derived Metrics: Task-based -- _tAggregate. Observational Metrics: Eye Movements -- _tStress -- _tFacial Expressions -- _tOther Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- _tAutomated Methods -- _tDiscount Techniques -- _tServer Log Analysis -- _tA /B Testing. Conclusion: Communication to Management -- _tCost Justification -- _tIndustry Trends. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aUser interfaces (Computer systems) _9326802 |
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650 | 0 |
_aUser interfaces (Computer systems) _xMeasurement _9732094 |
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650 | 0 |
_aMeasurement _9341888 |
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650 | 0 |
_aTechnology assessment _9324875 |
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700 | 1 |
_aAlbert, Bill _q(William), _eauthor. _9268245 |
|
830 | 0 |
_aMorgan Kaufmann series in interactive technologies. _91052514 |
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907 |
_a.b11599467 _b20-03-18 _c27-10-15 |
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