| 000 | 02551cam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20221101222943.0 | ||
| 008 | 080418s2008 nyua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a1563674564 | ||
| 020 | _a9781563674563 | ||
| 035 | _a(ATU)b11596181 | ||
| 035 | _a(OCoLC)213400989 | ||
| 040 |
_aYDXCP _beng _erda _cYDXCP _dBWX _dTXA _dBTCTA _dCUY _dAU@ _dMOF _dSINLB _dATU |
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| 043 | _an-us--- | ||
| 050 | 4 |
_aHD9940.U4 _bW59 2008 |
|
| 082 | 0 | 4 |
_a658.8342 _222 |
| 100 | 1 |
_aRath, Patricia Mink, _eauthor. _91075875 |
|
| 245 | 1 | 4 |
_aThe why of the buy : _bconsumer behavior and fashion marketing / _cPatricia Mink Rath [and others]. |
| 246 | 3 |
_aWhy of the buy : _bConsumer behaviour and fashion marketing |
|
| 264 | 1 |
_aNew York : _bFairchild Books, _c[2008] |
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| 264 | 4 | _c©2008 | |
| 300 |
_axxi, 474 pages : _bcolour illustrations ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gPart 1. _tWe Are All Consumers -- _g1. _tWhy Is Consumer Behavior Important to the Fields of Fashion and Design? -- _g2. _tConsumer Behavior, Marketing, and Fashion: A Working Relationship -- _gPart 2. _tInternal Factors Influence Fashion Consumers -- _g3. _tHow Fashion Consumers Perceive, Learn, and Remember -- _g4. _tMotivation and the Fashion Consumer -- _g5. _tAttitude and the Fashion Consumer -- _g6. _tPersonality and the Fashion Consumer -- _gPart 3. _tExternal Factors Influence Fashion Consumers -- _g7. _tAge, Family, and Life Cycle Influences -- _g8. _tSocial Influences on Fashion Consumers -- _g9. _tDemographics, Psychographics, and the Fashion Consumer -- _gPart 4. _tHow Fashion Marketers Communicate And Consumers Decide -- _g10. _tHow Marketers Obtain and Use Consumer Information -- _g11. _tDecision Making -- _g12. _tHow Fashion Consumers Buy -- _g13. _tThe Use of Fashion Goods by Organizations -- _g14. _tGlobal Consumers of Fashion and Design -- _gPart 5. _tFashion Consumers and Responsible Citizenship -- _g15. _tEthics and Social Responsibility -- _g16. _tThe Role of Government? |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aFashion merchandising _zUnited States _vTextbooks _9707388 |
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| 650 | 0 |
_aConsumer behavior _zUnited States _vTextbooks _9581087 |
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| 907 |
_a.b11596181 _b06-09-21 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
_a658.8342 WHY _g1 _iA277268B _j0 _lcmain _o- _p$159.02 _q- _r- _s- _t0 _u6 _v0 _w0 _x1 _y.i12987931 _z29-10-15 |
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| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gnyu _h4 |
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| 999 |
_c1202484 _d1202484 |
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