| 000 | 02433cam a2200433 i 4500 | ||
|---|---|---|---|
| 005 | 20211129152418.0 | ||
| 008 | 081118s2009 nyua b 001 0 eng d | ||
| 010 | _a 2007047066 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0765617900 _qcloth (alk. paper) |
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| 020 |
_a9780765617903 _qcloth (alk. paper) |
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| 020 |
_a0765617919 _qpbk. (alk. paper) |
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| 020 |
_a9780765617910 _qpbk. (alk. paper) |
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| 035 | _a(OCoLC)181517269 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dCDX _dNLGGC _dMOF _dORU _dATU |
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| 050 | 0 | 0 |
_aHF5415.1255 _b.F73 2009 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aFranzen, Giep, _eauthor. _9231214 |
|
| 245 | 1 | 4 |
_aThe science and art of branding / _cGiep Franzen and Sandra Moriarty. |
| 264 | 1 |
_aArmonk, N.Y. : _bM.E. Sharpe, _c[2009] |
|
| 264 | 4 | _c©2009 | |
| 300 |
_axii, 575 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 529-554) and index. | ||
| 505 | 0 | _aThe nature of brands -- The brand as a system -- Branding in context -- Brand strategy development: the company perspective -- Brand strategy development -- The nature of brands and brand functions -- Brand core concept -- Brand identity -- Strategic brand segmentation -- Brand strategy meets brand perception -- Brand differentiation and positioning -- Brands and consumer needs and values -- Brand personality -- Brand meaning and brand physique -- Brand relationships and reputation -- Brand equity: expansion and integration -- Brand strength and brand saliency -- Brand span and brand extension -- Brand portfolio and brand architecture -- Consumer brand equity -- Market brand equity -- Brand valuation -- Gesamtkunstwerk: the art of brand integration. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBranding (Marketing) _9332183 |
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| 650 | 0 |
_aBrand name products _9314783 |
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| 650 | 0 |
_aConsumer behavior. _9345411 |
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| 650 | 0 |
_aSocial values. _9324192 |
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| 650 | 0 |
_aBranding (Marketing) _xManagement _vCase studies _9705801 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _eauthor. _9502849 |
|
| 907 |
_a.b11596144 _b20-03-18 _c27-10-15 |
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| 942 | _cB | ||
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| 999 |
_c1202480 _d1202480 |
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