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020 _a0324320620
020 _a9780324320626
020 _a1439080674
020 _a9781439080672
035 _a(ATU)b11592448
035 _a(OCoLC)449281262
040 _aAU@
_beng
_erda
_cAU@
_dNz
_dATU
082 0 0 _a658.403072
_222
100 1 _aZikmund, William G.,
_eauthor.
_91037786
245 1 0 _aBusiness research methods /
_cWilliam G. Zikmund [and others].
250 _aEighth edition.
264 1 _aMason, OH :
_bSouth-Western,
_c[2010]
264 4 _c©2010
300 _axxii, 674 pages :
_billustrations ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tPreface --
_tAbout the Author --
_gPart 1.
_tIntroduction --
_gChapter 1.
_tThe Role of Business Research --
_gChapter 2.
_tInformation Systems and Knowledge Management --
_gChapter 3.
_tTheory Building --
_gChapter 4.
_tThe Research Process: An Overview --
_gChapter 5.
_tEthical Issues in Business Research --
_gPart 2.
_tBeginning Stages of the Research Process --
_gChapter 6.
_tProblem Definition and the Research Proposal --
_gChapter 7.
_tExploratory Research and Qualitative Analysis --
_gChapter 8.
_tSecondary Data --
_gPart 3.
_tResearch Methods for Collecting Primary Data --
_gChapter 9.
_tSurvey Research: An Overview --
_gChapter 10.
_tSurvey Research: Basic Methods of Communication with Respondents --
_gChapter 11.
_tObservation Methods --
_gChapter 12.
_tExperimental Research --
_gPart 4.
_tMeasurement Concepts --
_gChapter 13.
_tMeasurement and Scaling Concepts --
_gChapter 14.
_tAttitude Measurement --
_gChapter 15.
_tQuestionnaire Design --
_gPart 5.
_tSampling and Fieldwork --
_gChapter 16.
_tSample Designs and Sampling Procedures --
_gChapter 17.
_tDetermination of Sample Size: A Review of Statistical Theory --
_gChapter 18.
_tFieldwork --
_gPart 6.
_tData Analysis and Presentation --
_gChapter 19.
_tEditing and Coding: Beginning to Transform Raw Data into Information --
_gChapter 20.
_tBasic Data Analysis: Descriptive Statistics --
_gChapter 21.
_tUnivariate Statistics --
_gChapter 22.
_tBivariate Analysis: Tests of Differences --
_gChapter 23.
_tBivariate Analysis: Measures of Association --
_gChapter 24.
_tMultivariate Analysis --
_gChapter 25.
_tCommunicating Research Results: Report, Presentation, and Follow-Up --
_gPart 7.
_tVideo Cases --
_gVideo Case 1.
_tPolaroid I-Zone --
_gVideo Case 2.
_tWBRU --
_gVideo Case 3.
_tBen & Jerry's --
_gVideo Case 4.
_tFossil--A Watch for Every Wrist --
_gVideo Case 5.
_tIBM: Enterprise Resource Planning --
_gVideo Case 6.
_tFisher-Price Rescue Heroes --
_gVideo Case 7.
_tUpjohn's Rogaine --
_gVideo Case 8.
_tTrading Cards Focus Group --
_gVideo Case 9.
_tV8 --
_gVideo Case 10.
_tFurniture.com --
_gVideo Case 11.
_tThe Census Bureau: Census 2000 --
_gVideo Case 12.
_tBurke Inc. --
_gVideo Case 13.
_tThe Walker Information Group --
_gPart 8.
_tCritical Thinking Cases --
_gCase 1.
_tThe Atlanta Braves --
_gCase 2.
_tHarvard Cooperative Society --
_gCase 3.
_tTulsa's Central Business District (A): Developing a Research Project --
_gCase 4.
_tHamilton Power Tools (A) --
_gCase 5.
_tMiddlemist Precision Tool Company --
_gCase 6.
_tEZPass --
_gCase 7.
_tToday's Man --
_gCase 8.
_tBehavioral Science Research of Coral Gables, Florida --
_gCase 9.
_tTulsa's Central Business District (B) --
_gCase 10.
_tThe Greeting Card Study --
_gCase 11.
_tThe Evergreen Company --
_gCase 12.
_tTulsa's Central Business District (C) --
_gCase 13.
_tThe Pretesting Company --
_gCase 14.
_tProfessional Recruiters --
_gCase 15.
_tHamilton Power Tools (B) --
_gCase 16.
_tThe Cleveland Clinic Foundation in Jacobs Field --
_gCase 17.
_tFlyaway Airlines --
_gCase 18.
_tWall Street Journal/Harris Interactive Business School Survey --
_gCase 19.
_tOmar's Fast Freight --
_gCase 20.
_tCanterbury Travels --
_gCase 21.
_tUnited States Postal Service --
_gCase 22.
_tSchonbrunn Palace in Vienna --
_gCase 23.
_tThe Business Forms Industry --
_gCase 24.
_tZagorski Field Services --
_gCase 25.
_tThe Multiplex Company --
_gCase 26.
_tSurvey on Americans and Dietary Supplements --
_gCase 27.
_tOld School versus New School Sports Fans --
_gCase 28.
_tFidelity Investments --
_gCase 29.
_tLastDance Health Care Systems --
_gCase 30.
_tSunbelt Energy Corporation --
_gCase 31.
_tEmployees Federal Credit Union --
_gCase 32.
_tValues and the Automobile Market --
_gAppendix.
_tStatistical Tables --
_tEndnotes and Photo Credits --
_tGlossary of Frequently Used Symbols --
_tGlossary of Terms --
_tIndex.
588 _aMachine converted from AACR2 source record.
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