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020 | _a9781439080672 | ||
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_aAU@ _beng _erda _cAU@ _dNz _dATU |
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_a658.403072 _222 |
100 | 1 |
_aZikmund, William G., _eauthor. _91037786 |
|
245 | 1 | 0 |
_aBusiness research methods / _cWilliam G. Zikmund [and others]. |
250 | _aEighth edition. | ||
264 | 1 |
_aMason, OH : _bSouth-Western, _c[2010] |
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264 | 4 | _c©2010 | |
300 |
_axxii, 674 pages : _billustrations ; _c29 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tPreface -- _tAbout the Author -- _gPart 1. _tIntroduction -- _gChapter 1. _tThe Role of Business Research -- _gChapter 2. _tInformation Systems and Knowledge Management -- _gChapter 3. _tTheory Building -- _gChapter 4. _tThe Research Process: An Overview -- _gChapter 5. _tEthical Issues in Business Research -- _gPart 2. _tBeginning Stages of the Research Process -- _gChapter 6. _tProblem Definition and the Research Proposal -- _gChapter 7. _tExploratory Research and Qualitative Analysis -- _gChapter 8. _tSecondary Data -- _gPart 3. _tResearch Methods for Collecting Primary Data -- _gChapter 9. _tSurvey Research: An Overview -- _gChapter 10. _tSurvey Research: Basic Methods of Communication with Respondents -- _gChapter 11. _tObservation Methods -- _gChapter 12. _tExperimental Research -- _gPart 4. _tMeasurement Concepts -- _gChapter 13. _tMeasurement and Scaling Concepts -- _gChapter 14. _tAttitude Measurement -- _gChapter 15. _tQuestionnaire Design -- _gPart 5. _tSampling and Fieldwork -- _gChapter 16. _tSample Designs and Sampling Procedures -- _gChapter 17. _tDetermination of Sample Size: A Review of Statistical Theory -- _gChapter 18. _tFieldwork -- _gPart 6. _tData Analysis and Presentation -- _gChapter 19. _tEditing and Coding: Beginning to Transform Raw Data into Information -- _gChapter 20. _tBasic Data Analysis: Descriptive Statistics -- _gChapter 21. _tUnivariate Statistics -- _gChapter 22. _tBivariate Analysis: Tests of Differences -- _gChapter 23. _tBivariate Analysis: Measures of Association -- _gChapter 24. _tMultivariate Analysis -- _gChapter 25. _tCommunicating Research Results: Report, Presentation, and Follow-Up -- _gPart 7. _tVideo Cases -- _gVideo Case 1. _tPolaroid I-Zone -- _gVideo Case 2. _tWBRU -- _gVideo Case 3. _tBen & Jerry's -- _gVideo Case 4. _tFossil--A Watch for Every Wrist -- _gVideo Case 5. _tIBM: Enterprise Resource Planning -- _gVideo Case 6. _tFisher-Price Rescue Heroes -- _gVideo Case 7. _tUpjohn's Rogaine -- _gVideo Case 8. _tTrading Cards Focus Group -- _gVideo Case 9. _tV8 -- _gVideo Case 10. _tFurniture.com -- _gVideo Case 11. _tThe Census Bureau: Census 2000 -- _gVideo Case 12. _tBurke Inc. -- _gVideo Case 13. _tThe Walker Information Group -- _gPart 8. _tCritical Thinking Cases -- _gCase 1. _tThe Atlanta Braves -- _gCase 2. _tHarvard Cooperative Society -- _gCase 3. _tTulsa's Central Business District (A): Developing a Research Project -- _gCase 4. _tHamilton Power Tools (A) -- _gCase 5. _tMiddlemist Precision Tool Company -- _gCase 6. _tEZPass -- _gCase 7. _tToday's Man -- _gCase 8. _tBehavioral Science Research of Coral Gables, Florida -- _gCase 9. _tTulsa's Central Business District (B) -- _gCase 10. _tThe Greeting Card Study -- _gCase 11. _tThe Evergreen Company -- _gCase 12. _tTulsa's Central Business District (C) -- _gCase 13. _tThe Pretesting Company -- _gCase 14. _tProfessional Recruiters -- _gCase 15. _tHamilton Power Tools (B) -- _gCase 16. _tThe Cleveland Clinic Foundation in Jacobs Field -- _gCase 17. _tFlyaway Airlines -- _gCase 18. _tWall Street Journal/Harris Interactive Business School Survey -- _gCase 19. _tOmar's Fast Freight -- _gCase 20. _tCanterbury Travels -- _gCase 21. _tUnited States Postal Service -- _gCase 22. _tSchonbrunn Palace in Vienna -- _gCase 23. _tThe Business Forms Industry -- _gCase 24. _tZagorski Field Services -- _gCase 25. _tThe Multiplex Company -- _gCase 26. _tSurvey on Americans and Dietary Supplements -- _gCase 27. _tOld School versus New School Sports Fans -- _gCase 28. _tFidelity Investments -- _gCase 29. _tLastDance Health Care Systems -- _gCase 30. _tSunbelt Energy Corporation -- _gCase 31. _tEmployees Federal Credit Union -- _gCase 32. _tValues and the Automobile Market -- _gAppendix. _tStatistical Tables -- _tEndnotes and Photo Credits -- _tGlossary of Frequently Used Symbols -- _tGlossary of Terms -- _tIndex. |
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