000			02931cam a22004094i 4500
005			20211129152315.0
008			090508s2009 nyu b 001 0 eng d
010			_a 2008047606
011			_aBIB MATCHES WORLDCAT
020			_a0415777585 _qhardback (alk. paper)
020			_a9780415777582 _qhardback (alk. paper)
035			_a(OCoLC)276138715
040			_aDLC _beng _erda _cDLC _dYDXCP _dYDX _dC#P _dCDX _dBWX _dOKS _dATU
050	0	0	_aBF367 _b.O85 2009
082	0	0	_a153.32 _222
100	1		_aO'Shaughnessy, John.
245	1	0	_aInterpretation in social life, social science, and marketing / _cJohn O'Shaughnessy.
264		1	_aNew York : _bRoutledge, _c2009.
300			_aviii, 227 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aRoutledge interpretive marketing research ; _v9
504			_aIncludes bibliographical references (pages 197-213) and index.
505	0	0	_g1. _tInterpretation and Methodology -- _g2. _tInterpretation and Perspectivism -- _g3. _tThe Interpretive Stance in the Study of Human Behavior -- _g4. _tInterpretation and Concepts -- _g5. _tInterpretation of Effects (Causes) -- _g6. _tInterpretation of a Problematic Situation (Abduction) -- _g7. _tInterpretation of Words, Symbols and Behavior (Text Hermeneutics) -- _g8. _tArtifact Interpretation.
520			_a"'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed."--Publisher's website.
588			_aMachine converted from AACR2 source record.
650		0	_aImagery (Psychology) _9319113
650		0	_aVisualization _9325614
650		0	_aMarketing. _9320436
650		0	_aSocial sciences. _9339974
830		0	_aRoutledge interpretive marketing research series ; _v9. _9241505
907			_a.b11588937 _b22-08-17 _c27-10-15
942			_cB
945			_a153.32 OSH _g1 _iA469427B _j0 _lcmain _o- _p$178.69 _q- _r- _s- _t0 _u2 _v0 _w0 _x0 _y.i12951122 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1201848 _d1201848