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008 090721s2009 nyua bf 001 0 eng d
010 _a 2008053551
011 _aBIB MATCHES WORLDCAT
020 _a0765623579
_qalk. paper
020 _a9780765623577
_qalk. paper
035 _a(ATU)b11588779
035 _a(OCoLC)297222604
040 _aDLC
_beng
_erda
_cDLC
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dCDX
_dPMC
_dOCLCQ
_dATU
050 0 0 _aHF5415.55
_b.H357 2009
082 0 0 _a658.827
_222
245 0 0 _aHandbook of brand relationships /
_cDeborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
246 3 0 _aBrand relationships
264 1 _aArmonk, N.Y. :
_bM.E. Sharpe,
_c[2009]
264 4 _c©2009
300 _axxi, 424 pages :
_billustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Society for Consumer Psychology"--Cover.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction : Why brand relationships? / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester -- Lessons learned about consumers' relationships with their brands / Susan Fournier -- Using relationship norms to understand consumer-brand interactions / Pankaj Aggarwal -- Brand loyalty is not habitual / Leona Tam, Wendy Wood, and Mindy F. Ji -- Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships / Martin Reimann and Arthur Aron -- Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships / Laurence Ashworth, Peter Dacin, and Matthew Thomson -- Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning / Jennifer Edson Escalas and James R. Bettman -- When brands are built from within : a social identity pathway to liking and evaluation / Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee -- Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies / Monique A. Fleming -- Collective brand relationships / Thomas C. O'Guinn and Albert M. Muñiz -- Building brand relationships through corporate social responsibility / Sankar Sen, Shuili Du, and C.B. Bhattacharya -- Ethnicity, race, and brand connections / David W. Schumann, Edith F. Davidson, and Bridget Satinover -- Cultural value dimensions and brands : can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, and Laura Peracchio -- Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking / Alokparna Basu Monga and Deborah Roedder John -- Luxury branding / Vanessa M. Patrick and Henrik Hagtvedt -- Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction / Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty -- Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment / Dhananjay Nayakankuppam and Joseph R. Priester -- The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment / C. Whan Park ... [et al.] -- Love, desire, and identity : a conditional integration theory of the love of things / Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi -- Customer coping in response to relationship transgressions : an attachment theoretic approach / Marcel Paulssen and Richard P. Bagozzi -- Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester.
588 _aMachine converted from AACR2 source record.
650 0 _aRelationship marketing
_9328586
650 0 _aBrand choice.
_9314782
650 0 _aBranding (Marketing)
_9332183
650 0 _aCustomer relations.
_9316410
700 1 _aMacInnis, Deborah J.
_91062997
700 1 _aPark, C. Whan.
_91075516
700 1 _aPriester, Joseph R.,
_d1960-
_9401816
710 2 _aSociety for Consumer Psychology
_9490666
907 _a.b11588779
_b22-08-17
_c27-10-15
942 _cB
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