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005 | 20221101222619.0 | ||
008 | 090721s2009 nyua bf 001 0 eng d | ||
010 | _a 2008053551 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0765623579 _qalk. paper |
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020 |
_a9780765623577 _qalk. paper |
||
035 | _a(ATU)b11588779 | ||
035 | _a(OCoLC)297222604 | ||
040 |
_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dPMC _dOCLCQ _dATU |
||
050 | 0 | 0 |
_aHF5415.55 _b.H357 2009 |
082 | 0 | 0 |
_a658.827 _222 |
245 | 0 | 0 |
_aHandbook of brand relationships / _cDeborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors. |
246 | 3 | 0 | _aBrand relationships |
264 | 1 |
_aArmonk, N.Y. : _bM.E. Sharpe, _c[2009] |
|
264 | 4 | _c©2009 | |
300 |
_axxi, 424 pages : _billustrations ; _c27 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _a"Society for Consumer Psychology"--Cover. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction : Why brand relationships? / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester -- Lessons learned about consumers' relationships with their brands / Susan Fournier -- Using relationship norms to understand consumer-brand interactions / Pankaj Aggarwal -- Brand loyalty is not habitual / Leona Tam, Wendy Wood, and Mindy F. Ji -- Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships / Martin Reimann and Arthur Aron -- Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships / Laurence Ashworth, Peter Dacin, and Matthew Thomson -- Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning / Jennifer Edson Escalas and James R. Bettman -- When brands are built from within : a social identity pathway to liking and evaluation / Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee -- Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies / Monique A. Fleming -- Collective brand relationships / Thomas C. O'Guinn and Albert M. Muñiz -- Building brand relationships through corporate social responsibility / Sankar Sen, Shuili Du, and C.B. Bhattacharya -- Ethnicity, race, and brand connections / David W. Schumann, Edith F. Davidson, and Bridget Satinover -- Cultural value dimensions and brands : can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, and Laura Peracchio -- Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking / Alokparna Basu Monga and Deborah Roedder John -- Luxury branding / Vanessa M. Patrick and Henrik Hagtvedt -- Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction / Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty -- Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment / Dhananjay Nayakankuppam and Joseph R. Priester -- The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment / C. Whan Park ... [et al.] -- Love, desire, and identity : a conditional integration theory of the love of things / Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi -- Customer coping in response to relationship transgressions : an attachment theoretic approach / Marcel Paulssen and Richard P. Bagozzi -- Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aRelationship marketing _9328586 |
|
650 | 0 |
_aBrand choice. _9314782 |
|
650 | 0 |
_aBranding (Marketing) _9332183 |
|
650 | 0 |
_aCustomer relations. _9316410 |
|
700 | 1 |
_aMacInnis, Deborah J. _91062997 |
|
700 | 1 |
_aPark, C. Whan. _91075516 |
|
700 | 1 |
_aPriester, Joseph R., _d1960- _9401816 |
|
710 | 2 |
_aSociety for Consumer Psychology _9490666 |
|
907 |
_a.b11588779 _b22-08-17 _c27-10-15 |
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