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050 0 0 _aG155.A1
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082 0 0 _a910.688
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245 0 0 _aAdvances in tourism destination marketing :
_bmanaging networks /
_cedited by Metin Kozak, Juergen Gnoth and Luisa Andreu.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2010.
300 _axxii, 257 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aRoutledge advances in tourism ;
_v16
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tDestination marketing and management --
_g1.
_tResearch in tourism marketing: an analysis of topics and methodologies /
_rEnrique Bigne and Alejandro Alvarado Herrera and Isabel Sanchez Garcia --
_g2.
_tDiversity, devolution and disorder: the management of tourism destinations /
_rAlan Fyall and John Fletcher and Thanasis Spyriadis --
_g3.
_tSuccess factors of tourism networks /
_rEduardo Parra-Lopez and Francisco Calero-Garcia --
_g4.
_tStrategic positioning and performance of tourism destinations /
_rRuggero Sainaghi --
_gPart II.
_tDestination branding --
_g5.
_tA movie map conversion study: a case study of Pride & Prejudice /
_rStephen Pratt --
_g6.
_tMusic-tourism networks: a study of three festivals in Queensland /
_rBreda McCarthy and Gianna Moscardo and Laurie Murphy and Philip Pearce --
_g7.
_tDestination brand licensing /
_rMichal Zemla --
_g8.
_tDestinations as gadgets: co-creating a sportive identity for Voss /
_rSzilvia Gyimothy and Reidar Johan Mykletun --
_gPart III.
_tDestination networks --
_g9.
_tNetworking approaches for sustainable destination management /
_rFrancesco Polese and Antonio Minguzzi --
_g10.
_tTourism destinations: a network analysis of the web space /
_rRodolfo Baggio and Magda Antonioli Coriglian --
_g11.
_tExploring stakeholder roles in destination management networks /
_rMeredith Lawrence --
_gPart IV.
_tVacation decision making and choice --
_g12.
_tInfluence of women's lifestyles on holiday decisions /
_rM. Jose Barles and Rafael Bravo and Elena Fraj --
_g13.
_tAccess and use of e-commerce in the Spanish tourism market /
_rJuan Muro and Cristina Suarez and Maria Del Mar Zamora --
_g14.
_tThe formation of destination choice sets: an interpretative approach /
_rAlain Decrop --
_g15.
_tRisk perceptions and risk reduction strategies as determinants of destination choice /
_rArie Reichel, Galia Fuchs and Natan Uriely --
_g16.
_tIdentification of important service factors in group package tours /
_rYu-Shan Lin --
_gPart V.
_tConsumer experiences and perceptions --
_g17.
_tHoliday resort visitor motivations and their relationship with satisfaction /
_rSara Capo and Joan B. Garau-Vadell --
_g18.
_tBuilding a tourist typology based on motivations for visiting a cultural city /
_rMiguel Angel Gomez-Borja, Carlota Lorenzo Romero, Alejandro Molla Descals and Juan Antonio Mondejar Jimenez --
_g19.
_tEffect of complaint management on loyalty versus probability of ending relationship /
_rLeticia Suarez-Alvarez, Ana Maria Diaz-Martin and Rodolfo Vazquez-Casielles.
520 _a"This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry."--Publisher's website.
588 _aMachine converted from AACR2 source record.
650 0 _aTourism
_xMarketing
_9712852
700 1 _aKozak, Metin,
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700 1 _aGnoth, Juergen,
_eeditor.
_91032692
700 1 _aAndreu, Luisa,
_eeditor.
_91059744
830 0 _aRoutledge advances in tourism ;
_v16.
_91022960
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_c27-10-15
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