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050 0 0 _aHF5415.1265
_bQ83 2009
082 0 0 _a330.9
_222
100 1 _aQualman, Erik,
_d1972-
_eauthor.
_9445072
245 1 0 _aSocialnomics :
_bhow social media transforms the way we live and do business /
_cErik Qualman.
264 1 _aHoboken, N.J. :
_bWiley,
_c[2009]
264 4 _c©2009
300 _axix, 265 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 245-256) and index.
505 0 _aIntroduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
588 _aMachine converted from AACR2 source record.
650 0 _aInternet marketing.
_9328425
650 0 _aSocial media.
_9339487
650 0 _aSocial networks
_9326523
650 0 _aElectronic commerce.
_9328623
907 _a.b11583915
_b11-07-17
_c27-10-15
942 _cB
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