000			03023cam a22004094i 4500
005			20211129152225.0
008			090904s2010 nyua b 001 0 eng d
010			_a 2009017565
011			_aBIB MATCHES WORLDCAT
020			_a0415477603 _qhbk (alk. paper)
020			_a9780415477604 _qhbk (alk. paper)
035			_a(OCoLC)277196045
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBWKUK _dBWX _dCDX _dOCoLC _dATU
050	0	0	_aHF5415.32 _b.F686 2010
082	0	0	_a658.8342 _222
100	1		_aFoxall, G. R., _eauthor. _9229417
245	1	0	_aInterpreting consumer choice : _bthe behavioral perspective model / _cGordon R. Foxall.
246	3		_aInterpreting consumer choice : _bThe behavioural perspective model
264		1	_aNew York ; _aLondon : _bRoutledge, _c2010.
300			_a186 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aRoutledge interpretive marketing research ; _v10
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tOverview of the BPM -- _g2. _tThe Story So Far -- _g3. _tWays of Wondering -- _g4. _tThe Meaning of Consumer Behavior -- _g5. _tA Model of Interpretation -- _g6. _tInterpreting Consumer Choice -- _g7. _tThe Nature of the Interpretation -- _tAfterword.
520			_a"Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns."--Publisher's website.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior. _9345411
650		0	_aConsumers' preferences. _9316002
650		0	_aConsumers _xAttitudes. _9316000
830		0	_aRoutledge interpretive marketing research series ; _v10. _9241505
907			_a.b11581463 _b03-10-17 _c27-10-15
942			_cB
945			_a658.8342 FOX _g1 _iA469332B _j0 _lcmain _o- _p$113.25 _q- _r- _s- _t0 _u6 _v6 _w0 _x2 _y.i12949383 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1201209 _d1201209